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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

November 25, 2013

Lessons Dwight Schrute Can Teach You In Salesmanship

Dwight Schrute was a Dunder Mifflin Paper company enthusiast. He loved what he sold and it showed—through numerous hilarious quotes as well as a few moments of over the top salesmanship. (If you’re completely lost, we’re referencing NBC’s The Office.)

The only thing he might have loved more than selling paper was his beet farm (everyone needs a hobby, right?).

While the illustration is silly, there is a valuable lesson we can all learn from Dwight K. Schrute: love what you sell.

If you love what you sell, you’ll know everything there is to know about it. Your clients will be (theoretically) incapable of asking you a question you don’t know the answer to. And, when posed with an unanswered question, you’ll do whatever it takes to figure it out (partly because you’re client will demand it, but mostly because you just want to know).

Next? Your passion will earn you sales. (And this makes your superiors very, very happy.) When you have genuine appreciation for your products and services you’ll be invested in showing your clients how they can improve their current situation.

And always remember this: technology won’t make the sale. As much as Facebook, Twitter, and other online marketing mediums will drive curiosity and initial investigation, it’s authentic human contact that will make or break your sale.

In other words, don’t worry, you’re never going to be replaced by a computer—a human voice will always be better than an automated one.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

November 25, 2013

Lessons Dwight Schrute Can Teach You In Salesmanship

Dwight Schrute was a Dunder Mifflin Paper company enthusiast. He loved what he sold and it showed—through numerous hilarious quotes as well as a few moments of over the top salesmanship. (If you’re completely lost, we’re referencing NBC’s The Office.)

The only thing he might have loved more than selling paper was his beet farm (everyone needs a hobby, right?).

While the illustration is silly, there is a valuable lesson we can all learn from Dwight K. Schrute: love what you sell.

If you love what you sell, you’ll know everything there is to know about it. Your clients will be (theoretically) incapable of asking you a question you don’t know the answer to. And, when posed with an unanswered question, you’ll do whatever it takes to figure it out (partly because you’re client will demand it, but mostly because you just want to know).

Next? Your passion will earn you sales. (And this makes your superiors very, very happy.) When you have genuine appreciation for your products and services you’ll be invested in showing your clients how they can improve their current situation.

And always remember this: technology won’t make the sale. As much as Facebook, Twitter, and other online marketing mediums will drive curiosity and initial investigation, it’s authentic human contact that will make or break your sale.

In other words, don’t worry, you’re never going to be replaced by a computer—a human voice will always be better than an automated one.

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