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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Lessons on Sounding Human on Social Media

Posting relatable content in social media attracts a larger audience. Attracting a larger audience means your business grows. And your business growing means, well, good things for everyone.

The key to sounding relatable? Talk like a human. Here’s how:

Talk like you speak. It’s chunkier. It doesn’t flow as much as you’d think. You take breaks. You pause. You breathe. Avoid sounding too polished or robotic. Try to incorporate your personality into your social media posts whenever possible.

Offer a tangible take away. Feel free to mix it up and post an amusing cat video or Buzzfeed article, but for the most part, focus on presenting your audience with something valuable. Present them with a gem—something they’ll be interested in reading and want to share with their friends.

Give them a map. If you’re talking about something that requires explanation, be sure to include an embedded link. Don’t make them Google a phrase (such as the name of a company, event, or person). Make it obvious and easy to understand your message fully.

Include imagery. Social media experts recommend including an image the majority of the time. They typically carry greater weight when it comes to social media ranking algorithms, and people are more likely to interact with photos (retweet, share, like, comment, etc.). People like pictures, plain and simple. They’re more interesting to look at—and thus, we’ll look at them more often. Got it?

Interact. When you have a conversation with someone you (hopefully) allow them to participate. (One way conversations are terribly awkward and uninteresting for the silent party.) Encourage your audience to join in a discussion. Ask a question. Get their feedback.

Tell them what to do. Spell it out. If you want them to comment or participate in some way, then be sure to clearly state how to do so. (i.e.: Click like if you agree and comment if you don’t.)

Be authentic. People can see through insincerity. Post content you think your audience will genuinely enjoy, and you’ll see results. Promise.

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