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Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

July 8, 2013

How Much Do Consumers Trust Your Advertising?

Do people honestly trust your company’s advertising? According to one infographic by Ambassador, 9 out of 10 young adults ages 18-34 say that they trust that advertising at least sometimes. But only 47% of consumers supposedly believe the advertising. And 57% of all respondents believed that ads are somewhat exaggerated.

Take a moment. Reread those and process those statistics.

Advertising keeps changing. Don Draper’s forms of advertising no longer rule the ad world—interactive, digital media is moving in. And thus, it’s important for brands to realize which forms of online advertising audiences are most receptive to—which ones they trust, and which ones they see right through.

So, here’s a list, ranked some of the most trusted sources to the least based on the aforementioned Ambassador infographic.

Recommendations from people I know
It’s the oldest form of advertising and still the most effective way to get your product sold. How can your company benefit? Start collecting testimonials and put a referral program in place to collect your fans’ stories so you can share with your prospects.

Consumer opinions posted online
It’s a sad but true fact that consumers trust reviews and comments of complete strangers more than they trust your advertising. Combat bad reviews through good customer service and quality products. If you’re running your business in the right way, you should be able to generate great reviews. Make sure you’re monitoring social media for any words that may be said about you.

Emails I signed up for
After editorial content and branded websites, emails that your customers signed up for (not spam) are the most trusted form of advertising. Start collecting emails now and create a regular email marketing program that delivers valuable content and relevant offers to segmented and targeted lists of your customers and prospects.

The list of trusted advertising strategies continues with traditional advertising such as television, magazine, newspaper and radio ads, in that order. Less trusted advertising sources were sited as social network ads, online banner ads, display ads on mobile devices. The least trusted? Text ads on mobile devices.

It’s important to note that the trust survey, conducted by Nielsen, focused on digital media and did not include direct mail advertising as an option for those polled. In a study conducted by Epsilon in late 2012, direct mail edged email in most industries for being a trusted advertising source.

So as business owners, how do we make sense of these consumer trends? It’s important to understand that consumer advertising preferences are changing and that a multi-channel approach is typically best for most businesses. It may take a few trial-and-error campaigns to see what works best for you, but in today’s market most companies don’t have the luxury to not advertise at all.

In the end providing great products and services through amazing customer service and you’ll at least fuel the sales engine with age-old word of mouth.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

July 8, 2013

How Much Do Consumers Trust Your Advertising?

Do people honestly trust your company’s advertising? According to one infographic by Ambassador, 9 out of 10 young adults ages 18-34 say that they trust that advertising at least sometimes. But only 47% of consumers supposedly believe the advertising. And 57% of all respondents believed that ads are somewhat exaggerated.

Take a moment. Reread those and process those statistics.

Advertising keeps changing. Don Draper’s forms of advertising no longer rule the ad world—interactive, digital media is moving in. And thus, it’s important for brands to realize which forms of online advertising audiences are most receptive to—which ones they trust, and which ones they see right through.

So, here’s a list, ranked some of the most trusted sources to the least based on the aforementioned Ambassador infographic.

Recommendations from people I know
It’s the oldest form of advertising and still the most effective way to get your product sold. How can your company benefit? Start collecting testimonials and put a referral program in place to collect your fans’ stories so you can share with your prospects.

Consumer opinions posted online
It’s a sad but true fact that consumers trust reviews and comments of complete strangers more than they trust your advertising. Combat bad reviews through good customer service and quality products. If you’re running your business in the right way, you should be able to generate great reviews. Make sure you’re monitoring social media for any words that may be said about you.

Emails I signed up for
After editorial content and branded websites, emails that your customers signed up for (not spam) are the most trusted form of advertising. Start collecting emails now and create a regular email marketing program that delivers valuable content and relevant offers to segmented and targeted lists of your customers and prospects.

The list of trusted advertising strategies continues with traditional advertising such as television, magazine, newspaper and radio ads, in that order. Less trusted advertising sources were sited as social network ads, online banner ads, display ads on mobile devices. The least trusted? Text ads on mobile devices.

It’s important to note that the trust survey, conducted by Nielsen, focused on digital media and did not include direct mail advertising as an option for those polled. In a study conducted by Epsilon in late 2012, direct mail edged email in most industries for being a trusted advertising source.

So as business owners, how do we make sense of these consumer trends? It’s important to understand that consumer advertising preferences are changing and that a multi-channel approach is typically best for most businesses. It may take a few trial-and-error campaigns to see what works best for you, but in today’s market most companies don’t have the luxury to not advertise at all.

In the end providing great products and services through amazing customer service and you’ll at least fuel the sales engine with age-old word of mouth.

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