Would You Want Your Grandmother to Buy This Product? : Minute Print's "tidbit" of information about our company and services

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June 10, 2013

Would You Want Your Grandmother to Buy This Product?

Every product tells a story.

And as a business, you play a large part in what that story is. It’s called marketing.

The best products represent an idea in the customer’s mind. It’s your job to figure out how to tell the story in a way that resonates with your customer and sticks.

The problems happen when there’s a mismatch between the story the customer believes and the real experience of your product.

Being an Ethical Marketer
If you’re a proficient marketer and really understand the way that people’s decision-making process works, it’s tempting to try to coerce or trick people into buying your product.

Powerful tools a marketer can use: the fear of missing out. The promise of a silver bullet. The embarrassment of not being trendy. The desire for the extravagant car.

But just because you can use these tools doesn’t mean you should. If your product’s causing damage (to you, the customer or the environment), having the ability to convince someone they need your product doesn’t mean you should.

Would You Sell it to Your Grandma?
One of the best ways to make sure you’re being an ethical marketer: ask yourself questions that give you new perspective.

If your grandmother believed in your product’s story and decided to buy it, would you want her to? If the answer is no (because she doesn’t really need this particular thing to solve her problem, or because you’ve created a false problem), you need to reconsider your message.

Another good question: “If the customer I’m trying to target knew all the facts about this product, understood all the alternatives and perfectly grasped his situation, would he still want to buy this?”

If the answer is no, you have two options. 1. Make a better product. 2. Use your marketing prowess to target a customer who does allows you to answer “yes” to these questions.

If you ever find yourself asking: “Is this spam? Is this scammy? Are we being honest?” then the fact you have to ask indicates it’s a good time to reevaluate your message.

Consider the Customer
Ultimately, when it comes to marketing your product, service or even idea, it’s always a good idea to ask:

“Will this message benefit my audience? Does it have their best interests at heart?”

If you can honestly say “yes,” then full steam ahead. It’s time to tell your story.

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In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.