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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

May 20, 2013

Why You Should Use Infographics for Your Content Marketing

First things first: an infographic is a collection of data presented in a visually appealing manner. When done right they’re captivating, fun to read, and are more likely to get shared than plain text.

Here’s why you should utilize them in your content marketing:

They’re Compelling
People love facts. Things like:

Honey is the only food that will not rot—it can remain edible for over 3,000 years.

The hair on a polar bear is not white, but clear. They reflect light so they appear white.

Researchers have determined that most people are happiest at 7:26 PM on Saturday night.

These factoids—and those presented in your infographic—are attention grabbing. They literally catch people’s eyes and enhance the value and appeal of your content. As humans, we are better at quickly interpreting visual information over words. People are more likely to retain information presented in infographics (supposedly, people only retain 20% of what they read). And since 2010, searches for infographics have increased by 800%—that’s love.

Presents a lot of Content
Infographics are snackable content—something we can munch on between meals. They’re accessible, scannable and easily understood. They force you to cut the fluff and present the meat of the subject in a visually appealing way. Face it, people are lazy. And visual content is easier to take in than written content.

Boosts Traffic
Sharable content can only be a positive for your business’s website. And tasty tidbits like infographics are constantly being circulated—if done well. Infographics are commonly referred to as link bait (content within a website designed specifically to encourage people to link to your website). If people link back to your infographic, you’ll likely get a boost in rankings from search engines.

But don’t misunderstand us, you can’t simply toss a couple of stats on an image and call it good. Quality infographics worth sharing take careful planning and time. So if design isn’t in your wheelhouse, hire someone who’s experienced with design or illustration to ensure that your infographic is picture perfect.

Shows Thought Leadership
They say you don’t fully understand something until you can explain it simply to someone else. And we agree (with whoever “they” is). And infographics highlight your knowledge of a subject to potential clients. They show that you have an expert understanding within your field and make you stand out amongst competition.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

May 20, 2013

Why You Should Use Infographics for Your Content Marketing

First things first: an infographic is a collection of data presented in a visually appealing manner. When done right they’re captivating, fun to read, and are more likely to get shared than plain text.

Here’s why you should utilize them in your content marketing:

They’re Compelling
People love facts. Things like:

Honey is the only food that will not rot—it can remain edible for over 3,000 years.

The hair on a polar bear is not white, but clear. They reflect light so they appear white.

Researchers have determined that most people are happiest at 7:26 PM on Saturday night.

These factoids—and those presented in your infographic—are attention grabbing. They literally catch people’s eyes and enhance the value and appeal of your content. As humans, we are better at quickly interpreting visual information over words. People are more likely to retain information presented in infographics (supposedly, people only retain 20% of what they read). And since 2010, searches for infographics have increased by 800%—that’s love.

Presents a lot of Content
Infographics are snackable content—something we can munch on between meals. They’re accessible, scannable and easily understood. They force you to cut the fluff and present the meat of the subject in a visually appealing way. Face it, people are lazy. And visual content is easier to take in than written content.

Boosts Traffic
Sharable content can only be a positive for your business’s website. And tasty tidbits like infographics are constantly being circulated—if done well. Infographics are commonly referred to as link bait (content within a website designed specifically to encourage people to link to your website). If people link back to your infographic, you’ll likely get a boost in rankings from search engines.

But don’t misunderstand us, you can’t simply toss a couple of stats on an image and call it good. Quality infographics worth sharing take careful planning and time. So if design isn’t in your wheelhouse, hire someone who’s experienced with design or illustration to ensure that your infographic is picture perfect.

Shows Thought Leadership
They say you don’t fully understand something until you can explain it simply to someone else. And we agree (with whoever “they” is). And infographics highlight your knowledge of a subject to potential clients. They show that you have an expert understanding within your field and make you stand out amongst competition.

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