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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

May 13, 2013

3 Things to Know Before Using Social Media for Your Business

Social media marketing is all the rage these days. The barrier to entry is extremely low (no money required–just create a free account!), so it seems like a straightforward win for your company.

Because it’s so easy to get started, few people think through their social media strategy and whether it’s really helping them. Here are three things to know before you start using social media for your business.

1. It’s Hard to Measure
While some highly focused social media campaigns have measureable ROI, the vast majority are investments in relationship building. And when those investments pay off, it will be difficult to draw a line back to social media.

2. It Isn’t Free
While Facebook doesn’t demand any money to create an account, don’t fall into the trap of thinking it doesn’t cost you anything. The time spent maintaining your social media accounts is time that isn’t spent on your other, measurable marketing efforts.

3. It’s About Your Brand
When your competitors’ products are available online with the click of a button, your brand is what differentiates you. If you have a vibrant social media presence where you take the time to interact with your customers, your company will stand out.

At the end of the day, social media is meant to build trust. And while it’s hard to measure, being trusted is the biggest prerequisite to customers buying what you’re selling. So, while social media may not be for all businesses, many companies have found success in putting these tools in their marketing mix.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

May 13, 2013

3 Things to Know Before Using Social Media for Your Business

Social media marketing is all the rage these days. The barrier to entry is extremely low (no money required–just create a free account!), so it seems like a straightforward win for your company.

Because it’s so easy to get started, few people think through their social media strategy and whether it’s really helping them. Here are three things to know before you start using social media for your business.

1. It’s Hard to Measure
While some highly focused social media campaigns have measureable ROI, the vast majority are investments in relationship building. And when those investments pay off, it will be difficult to draw a line back to social media.

2. It Isn’t Free
While Facebook doesn’t demand any money to create an account, don’t fall into the trap of thinking it doesn’t cost you anything. The time spent maintaining your social media accounts is time that isn’t spent on your other, measurable marketing efforts.

3. It’s About Your Brand
When your competitors’ products are available online with the click of a button, your brand is what differentiates you. If you have a vibrant social media presence where you take the time to interact with your customers, your company will stand out.

At the end of the day, social media is meant to build trust. And while it’s hard to measure, being trusted is the biggest prerequisite to customers buying what you’re selling. So, while social media may not be for all businesses, many companies have found success in putting these tools in their marketing mix.

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