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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

March 11, 2013

It’s Not One or the Other—Have Digital and Print Work Together

Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer out there who prefers to receive all forms of communication digitally. Heck, maybe you’ll find one—but everyone’s different, and that’s what you need to plan for.

While over the past few years you’ve probably spent less and less money on print and more towards digital—that’s normal, and doesn’t necessarily mean print is being phased out altogether. There are positive effects of having printed materials working with your digital space in your marketing efforts.

A nice benefit of keeping printed materials in your marketing mix is that a physical marketing piece doesn’t change. Something you post on social media will disappear into the abyss, but that printed piece will stay there as a constant reminder. While it’s still important to use social media, you just have to shift your focus a little bit. You can’t expect to use print and digital in similar ways and see results. Acknowledge their unique features in a way that still sends the same message to build your brand.

Be sure to keep personalization at the top of your mind when using print and digital in your messaging. Clients and prospects like it when you take that extra step. Tailor your messages so they cater to the recipient’s preferences. In a digital campaign, pictures and text can be altered to fit your audience. Once you get initial contact with them, you can always follow up with a printed piece that has more information or a special to bring them into closer contact with your business.

Because of print being physical, you have that ‘touch’ aspect that you can’t take lightly. This is a powerful part of your marketing where you shouldn’t take the cheap option. Make sure the right amount of time is spent on design, paper and how it’s printed. Creating a quality printed item will lend more credibility to your business.

Experiment with how your business can use print and digital together in your marketing mix. Leaving one or the other out is a recipe for a marketing disaster.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

March 11, 2013

It’s Not One or the Other—Have Digital and Print Work Together

Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer out there who prefers to receive all forms of communication digitally. Heck, maybe you’ll find one—but everyone’s different, and that’s what you need to plan for.

While over the past few years you’ve probably spent less and less money on print and more towards digital—that’s normal, and doesn’t necessarily mean print is being phased out altogether. There are positive effects of having printed materials working with your digital space in your marketing efforts.

A nice benefit of keeping printed materials in your marketing mix is that a physical marketing piece doesn’t change. Something you post on social media will disappear into the abyss, but that printed piece will stay there as a constant reminder. While it’s still important to use social media, you just have to shift your focus a little bit. You can’t expect to use print and digital in similar ways and see results. Acknowledge their unique features in a way that still sends the same message to build your brand.

Be sure to keep personalization at the top of your mind when using print and digital in your messaging. Clients and prospects like it when you take that extra step. Tailor your messages so they cater to the recipient’s preferences. In a digital campaign, pictures and text can be altered to fit your audience. Once you get initial contact with them, you can always follow up with a printed piece that has more information or a special to bring them into closer contact with your business.

Because of print being physical, you have that ‘touch’ aspect that you can’t take lightly. This is a powerful part of your marketing where you shouldn’t take the cheap option. Make sure the right amount of time is spent on design, paper and how it’s printed. Creating a quality printed item will lend more credibility to your business.

Experiment with how your business can use print and digital together in your marketing mix. Leaving one or the other out is a recipe for a marketing disaster.

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