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  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

February 25, 2013

Every Day You’re Marketing – Whether You Realize It Or Not

When we think about our businesses, we tend to think of marketing as just one department among our neatly segmented workplace.

But marketing isn’t some abstract thing you relegate to the writers and advertising dorks. Pretty much everything you do as a business is part of the greater marketing process.

Don’t believe it? Let us break down the various ways you’re marketing, every day–whether you realize it or not.

Your Customer Service
Every time you answer the phone, you get to decide what message you’re going to send to the person on the other line. Your decision is marketing: you’re forming the way your customer experiences your company.

Your interaction with that customer is one in a chain of experiences that creates a lasting impression: one that stays with that customer, and more often than not, is shared with someone else. The way you respond to complaints when your service goes offline is marketing. If you ever decide to say, “I’m sorry, but that’s against our policy,” you’ve just sent a very potent marketing message.

Your Human Resources
When you craft a work environment where you value employees, cater their job description to their strengths and listen to them when they grouse, you’re marketing. You’re telling those employees something about your business, and about what you value. You’re saying something about your services. You’re marketing.

If you don’t replace your employees’ outdated equipment or refuse to give them the tools they need to do their job well, you’re marketing. Do you think the outside world doesn’t hear about how you treat the people closest to you? Do you think your employees don’t market you to future job candidates, based on how you treat them? Every HR decision you make is marketing.

Your Product
Your product might be the ultimate marketing message. Think pricing. The way an item is priced is marketing, plain and simple. A person assumes different things about a cheap, plastic bottle of vodka than an expensive glass one with an intricately designed label–even if they contain the exact same liquid.

How is your product delivered? Where is it delivered? What’s the experience like? Was it easy to use? What extras did you offer? What did your product say about your company? The way these questions are answered determines what the market will say about you, and what your customers will tell their friends.

Finally, to paraphrase Dr. Phil: “We teach others how to treat us.”

Every day your business operates, you’re teaching the market how to treat you. Make smart decisions, because whether you like it or not, you’re marketing your business every day.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

February 25, 2013

Every Day You’re Marketing – Whether You Realize It Or Not

When we think about our businesses, we tend to think of marketing as just one department among our neatly segmented workplace.

But marketing isn’t some abstract thing you relegate to the writers and advertising dorks. Pretty much everything you do as a business is part of the greater marketing process.

Don’t believe it? Let us break down the various ways you’re marketing, every day–whether you realize it or not.

Your Customer Service
Every time you answer the phone, you get to decide what message you’re going to send to the person on the other line. Your decision is marketing: you’re forming the way your customer experiences your company.

Your interaction with that customer is one in a chain of experiences that creates a lasting impression: one that stays with that customer, and more often than not, is shared with someone else. The way you respond to complaints when your service goes offline is marketing. If you ever decide to say, “I’m sorry, but that’s against our policy,” you’ve just sent a very potent marketing message.

Your Human Resources
When you craft a work environment where you value employees, cater their job description to their strengths and listen to them when they grouse, you’re marketing. You’re telling those employees something about your business, and about what you value. You’re saying something about your services. You’re marketing.

If you don’t replace your employees’ outdated equipment or refuse to give them the tools they need to do their job well, you’re marketing. Do you think the outside world doesn’t hear about how you treat the people closest to you? Do you think your employees don’t market you to future job candidates, based on how you treat them? Every HR decision you make is marketing.

Your Product
Your product might be the ultimate marketing message. Think pricing. The way an item is priced is marketing, plain and simple. A person assumes different things about a cheap, plastic bottle of vodka than an expensive glass one with an intricately designed label–even if they contain the exact same liquid.

How is your product delivered? Where is it delivered? What’s the experience like? Was it easy to use? What extras did you offer? What did your product say about your company? The way these questions are answered determines what the market will say about you, and what your customers will tell their friends.

Finally, to paraphrase Dr. Phil: “We teach others how to treat us.”

Every day your business operates, you’re teaching the market how to treat you. Make smart decisions, because whether you like it or not, you’re marketing your business every day.

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