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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

3 New Year’s Resolutions For Your Business

Today is the best day of the entire year to make your business better. Regardless of when your fiscal year begins or ends, tomorrow marks a new year and a fresh start for your business. Take advantage of this time as a chance to renew and refresh your company.

We’ve explained three New Year’s resolutions that we predict will be indispensible to your success in 2013. Read these resolutions, and then make them happen.

Be More Responsive
Your responsiveness on social media will be critical in 2013. Resolve to respond to every single comment, good or bad. Treat negative comments as opportunities to show unhappy customers you’re willing to make it right. (Remember that all of your followers and fans are watching, not just the upset party.) Show your graciousness by thanking customers who leave positive comments on social media.

Be More Adaptable
Mobile commerce will be increasingly important in 2013. Even now, most of your clients rely on smartphones to get their work done. So make sure your business can adapt quickly to mobile’s effect. If you were slow to integrate digital tools like PURLs and QR codes on your print marketing pieces, do so now.

Whether it’s mobile technology or some other trend, adapt to it swiftly so it’s not a threat to your business.

Be More Relevant
Nowadays, competing in this environment means clawing your way to the top at any cost. You can’t afford to lose customers to any controllable circumstances. And that includes your product line and especially your marketing.

Make yourself more relevant in 2013. Research your current customers and their business needs—find out which vendors they rely on for services you could provide. Ask them what they wish your business offered, then go after that market. When you integrate services similar to the ones you already offer your customer base will expand with little investment.

In 2013, make sure the changes you integrate in your business plan and your marketing strategy are attuned to the current business climate. By 2014 your business and your client list will be unrecognizable! (In a good way.)

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