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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

September 10, 2012

Getting the Shot—Product Photos You Can Brag About

You’ve probably heard that a photo is worth more than words. That’s certainly the case when it comes to marketing your products. Your prospects want to see what you have to offer, especially when they’re perusing your website or when you’re trying to grab their attention with that direct mail piece.

Product photography can be challenging to get appealing shots, especially if you sell food. So it’s great if you can spare some budget for a professional photographer. But if you can’t, don’t let that stop you from getting product shots for your marketing efforts—even if photography isn’t your forte.

Maybe you don’t have studio lights or a high-quality camera, but that doesn’t mean you can’t take product photos worth bragging about. Follow these tips for a successful product photo shoot, no matter your level of expertise. You’re sure to win over customers with the sleek photos that showcase the potential of your products.

Ready, Aim, Shoot
Product photos used to depend on the quality of camera you could afford. Now, award-winning photos have been captured with the click of a button on a smartphone. And SLR cameras have become relatively more affordable and accessible to the average shutterbug. So make use of what you have, and don’t let a lack of a high-tech camera stop you. Borrow one if you must, or snap pictures with your phone. Clients will never know the difference if you set up a good shot.

Under the Bright Lights
The right lighting can make a world of difference. It’s one of the most important concepts to grasp before a photo shoot. If photos are too dark, your products aren’t going to sell. Make sure you’re taking the photos during the daytime. That way, you’ll have natural light flowing in, and you’d be surprised at the difference in how the photos look. And if you need a little extra light, set up some desk lamps around the product. It’s a great makeshift lighting system, and you can experiment to get the light how you want.

Keeping It Consistent
On a website or your marketing materials, branding is always important. Consider that in setting up your product photo shoot. You don’t have to pay big money for studio backdrops to get professional results. Instead, head to a local office supply store and pick up some Bristol board. The board is a heavy and high quality paper that is relatively inexpensive and comes in a variety of colors. Remember to pick a color that is consistent with your website and marketing materials. That way, the photos will match your brand and won’t confuse customers.

Getting the Brag-Worthy Shot
If you’ve ever observed a photographer, you’ve seen the lengths that they go through to get the right shot. Crawling on the ground, scaling walls and improvising are all in a days work. You probably haven’t seen a photographer look straight at the subject, take one shot and move on. That’s because it’s all about different angles. So think about which angles would help you best display a product, and don’t be afraid to experiment. You’ll need to take multiple shots before you get the right one.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

September 10, 2012

Getting the Shot—Product Photos You Can Brag About

You’ve probably heard that a photo is worth more than words. That’s certainly the case when it comes to marketing your products. Your prospects want to see what you have to offer, especially when they’re perusing your website or when you’re trying to grab their attention with that direct mail piece.

Product photography can be challenging to get appealing shots, especially if you sell food. So it’s great if you can spare some budget for a professional photographer. But if you can’t, don’t let that stop you from getting product shots for your marketing efforts—even if photography isn’t your forte.

Maybe you don’t have studio lights or a high-quality camera, but that doesn’t mean you can’t take product photos worth bragging about. Follow these tips for a successful product photo shoot, no matter your level of expertise. You’re sure to win over customers with the sleek photos that showcase the potential of your products.

Ready, Aim, Shoot
Product photos used to depend on the quality of camera you could afford. Now, award-winning photos have been captured with the click of a button on a smartphone. And SLR cameras have become relatively more affordable and accessible to the average shutterbug. So make use of what you have, and don’t let a lack of a high-tech camera stop you. Borrow one if you must, or snap pictures with your phone. Clients will never know the difference if you set up a good shot.

Under the Bright Lights
The right lighting can make a world of difference. It’s one of the most important concepts to grasp before a photo shoot. If photos are too dark, your products aren’t going to sell. Make sure you’re taking the photos during the daytime. That way, you’ll have natural light flowing in, and you’d be surprised at the difference in how the photos look. And if you need a little extra light, set up some desk lamps around the product. It’s a great makeshift lighting system, and you can experiment to get the light how you want.

Keeping It Consistent
On a website or your marketing materials, branding is always important. Consider that in setting up your product photo shoot. You don’t have to pay big money for studio backdrops to get professional results. Instead, head to a local office supply store and pick up some Bristol board. The board is a heavy and high quality paper that is relatively inexpensive and comes in a variety of colors. Remember to pick a color that is consistent with your website and marketing materials. That way, the photos will match your brand and won’t confuse customers.

Getting the Brag-Worthy Shot
If you’ve ever observed a photographer, you’ve seen the lengths that they go through to get the right shot. Crawling on the ground, scaling walls and improvising are all in a days work. You probably haven’t seen a photographer look straight at the subject, take one shot and move on. That’s because it’s all about different angles. So think about which angles would help you best display a product, and don’t be afraid to experiment. You’ll need to take multiple shots before you get the right one.

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