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  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

August 27, 2012

3 Tips for Packaging That Really Packs a Punch

Imagine Christmas morning with the most boring parents in the neighborhood. Two kids with bleary eyes and flannel pajamas tumble down stairs excitedly, only to stumble on a pile of building blocks and baby dolls. Their overly practical parents decided that glossy red and green paper was a waste of money. And curling the gold ribbon was just too much trouble. Tsk tsk.

Unwrapping presents, no matter the holiday, is half the fun. The same principle applies to your business’s packaging.

It doesn’t matter what your product is, or how much you charged for it. Packaging will either enhance or reduce your product in the customer’s eyes. To increase sales and encourage repeat customers, you better make sure your packaging enhances the product.

The Truth About Texture
As marketers who appreciate the value of packaging, we’ve got some advice for how you can improve the customer experience with a bit of paper and a lot of creativity. Texture is one of the most important elements of product packaging.

An intriguing texture will highlight the value of your product. A box of chocolate tied with a velvet ribbon makes the contents feel—even taste—extra luxurious. Are you going for a luxurious, hassle-free or delightful customer experience? Whatever mood you want to evoke in customers, use texture to enhance it.

The Color Purple
Packaging will build your brand or break it down. Just as texture affects your customers’ experience, color will impact your brand. Don’t let the opportunity for brand building via packaging pass your company by: choose colors carefully.

For example, a winery with a grape motif on all other marketing elements would be crazy not to extend the design to their packaging. And the color purple would be perfect for wine crates that really stand out.

A Matter of Material
Selecting the right material for your packaging is as important as choosing an unusual texture and a relevant color. Plus, your packaging material can be a brand-builder (or destroyer) just like color. Material will tell your company’s story if it reflects your mission. A picture frame made from recycled bottle caps won’t make sense wrapped in plastic bubble wrap. But protecting your product with something more sustainable is smart and environmentally friendly.

Great packaging makes a good customer experience even better. It can build anticipation and signify what’s special about your product. Like wrapping paper, it can even prolong the fun of being your customer.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

August 27, 2012

3 Tips for Packaging That Really Packs a Punch

Imagine Christmas morning with the most boring parents in the neighborhood. Two kids with bleary eyes and flannel pajamas tumble down stairs excitedly, only to stumble on a pile of building blocks and baby dolls. Their overly practical parents decided that glossy red and green paper was a waste of money. And curling the gold ribbon was just too much trouble. Tsk tsk.

Unwrapping presents, no matter the holiday, is half the fun. The same principle applies to your business’s packaging.

It doesn’t matter what your product is, or how much you charged for it. Packaging will either enhance or reduce your product in the customer’s eyes. To increase sales and encourage repeat customers, you better make sure your packaging enhances the product.

The Truth About Texture
As marketers who appreciate the value of packaging, we’ve got some advice for how you can improve the customer experience with a bit of paper and a lot of creativity. Texture is one of the most important elements of product packaging.

An intriguing texture will highlight the value of your product. A box of chocolate tied with a velvet ribbon makes the contents feel—even taste—extra luxurious. Are you going for a luxurious, hassle-free or delightful customer experience? Whatever mood you want to evoke in customers, use texture to enhance it.

The Color Purple
Packaging will build your brand or break it down. Just as texture affects your customers’ experience, color will impact your brand. Don’t let the opportunity for brand building via packaging pass your company by: choose colors carefully.

For example, a winery with a grape motif on all other marketing elements would be crazy not to extend the design to their packaging. And the color purple would be perfect for wine crates that really stand out.

A Matter of Material
Selecting the right material for your packaging is as important as choosing an unusual texture and a relevant color. Plus, your packaging material can be a brand-builder (or destroyer) just like color. Material will tell your company’s story if it reflects your mission. A picture frame made from recycled bottle caps won’t make sense wrapped in plastic bubble wrap. But protecting your product with something more sustainable is smart and environmentally friendly.

Great packaging makes a good customer experience even better. It can build anticipation and signify what’s special about your product. Like wrapping paper, it can even prolong the fun of being your customer.

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