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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

January 23, 2012

Leave Your Mark in Print

There is a time for everything in the marketing business. A time to stick with your current marketing strategy, a time to change your plan just a little and a time to try something completely different. The beginning of the year brings an exciting time to implement new strategies that could ultimately improve your company’s bottom line. Here are some ideas to help get your marketing in gear for 2012.

QR Codes
Technology rules the world these days, and consumers want information at their fingertips. QR codes are just that, a quick response code that your clients will love. The small square codes can contain a large amount of information, and anything that you would like to program into them. You can place them on direct mail, business cards, posters and even buildings. In terms of marketing, you can direct customers to a coupon, contact information or a link to a special promotion on your website. The possibilities for creativity are virtually endless.

Personalization
Nobody likes to be treated as just another number. And with variable data, your customers won’t feel like a number at all. Variable data printing allows you to personalize your mailings towards each of your customers. The more information you have on your customers, the more personal you can get. And in today’s social media world, there’s more information to get. This marketing strategy allows you to deliver messages that matter to your customers, meaning they won’t automatically ditch your mail because they find it irrelevant.

Content is King
With all of the information we ever need—and then some—readily available to us online, many think the traditional printed newsletter is dead. Oh, contraire. Consumers are information hungry and a well-produced, quick-read newsletter is just the ticket to keep your brand on your customers’ mind.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

January 23, 2012

Leave Your Mark in Print

There is a time for everything in the marketing business. A time to stick with your current marketing strategy, a time to change your plan just a little and a time to try something completely different. The beginning of the year brings an exciting time to implement new strategies that could ultimately improve your company’s bottom line. Here are some ideas to help get your marketing in gear for 2012.

QR Codes
Technology rules the world these days, and consumers want information at their fingertips. QR codes are just that, a quick response code that your clients will love. The small square codes can contain a large amount of information, and anything that you would like to program into them. You can place them on direct mail, business cards, posters and even buildings. In terms of marketing, you can direct customers to a coupon, contact information or a link to a special promotion on your website. The possibilities for creativity are virtually endless.

Personalization
Nobody likes to be treated as just another number. And with variable data, your customers won’t feel like a number at all. Variable data printing allows you to personalize your mailings towards each of your customers. The more information you have on your customers, the more personal you can get. And in today’s social media world, there’s more information to get. This marketing strategy allows you to deliver messages that matter to your customers, meaning they won’t automatically ditch your mail because they find it irrelevant.

Content is King
With all of the information we ever need—and then some—readily available to us online, many think the traditional printed newsletter is dead. Oh, contraire. Consumers are information hungry and a well-produced, quick-read newsletter is just the ticket to keep your brand on your customers’ mind.

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