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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

November 28, 2011

New Year, New Marketing Strategy

Thanksgiving has barely passed, and yet planning for 2012 is already overdue. But it’s not too late to treat your marketing strategy to a much-needed makeover. All of the fresh starts and New Year’s resolutions that accompany a brand new year make it a great time to implement a new and improved marketing strategy. So forget the old standard resolution to lose weight. Instead, decide that 2012 is the year you’ll trim the fat on your marketing strategy. Read on for five steps to your 2012 marketing strategy assessment.

Articulate Your Goals
How will you craft a more effective marketing strategy if you don’t know what you’re working toward? Go over your business plan to identify areas to which marketing can contribute. Check your current marketing strategy for any tactics that aren’t related to those goals. Revise your strategy to ensure that it’s doing exactly what you need it to.

Pinpoint Weak Spots
Improving your marketing strategy according to your business’ goals naturally leads to addressing weaknesses. Recognize the areas that need a little help and market the company with those in mind. If your company needs to increase visibility, adjust your marketing plan to do just that—focus on word-of-mouth initiatives, customer rewards and SEO. If client retention is far from your strong suit, plan customer loyalty programs and invest in advertising that promotes your excellent customer service.

Know Your Audience
Before you can woo your audience into buying your product or subscribing to your service, you’ve got to really know them. Can you paint a picture of who would buy your product? Do you know how much they’re willing to pay? What does it take to convince them? Answer these questions and adjust your marketing strategy accordingly.

Measure Up
The tighter the money, the more careful the consumer. Get used to the fact that when consumers spend less, they scrutinize your business and your product more carefully than ever. Does your marketing strategy speak to your expertise and your company’s credibility? If not, what can you do to fix that? Maybe it’s spotlighting testimonials of happy customers, or rewarding customers who refer leads. Maintain a content-rich website and develop a PR strategy to showcase your trustworthiness and persuade the tight-fisted to bite the buying bullet.

Know the difference
Your business plan and your marketing plan are two completely different tools. The former describes the whole of your business—your customers, your budget and your goals. A far more focused document, the marketing strategy, consists of the concrete steps your business takes to achieve the goals in your business plan. Both tools work best when they’re separate but in harmony.

Guide your marketing strategy revisions according to these five considerations, and you and your business will have more to celebrate next year. Get to it!

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

November 28, 2011

New Year, New Marketing Strategy

Thanksgiving has barely passed, and yet planning for 2012 is already overdue. But it’s not too late to treat your marketing strategy to a much-needed makeover. All of the fresh starts and New Year’s resolutions that accompany a brand new year make it a great time to implement a new and improved marketing strategy. So forget the old standard resolution to lose weight. Instead, decide that 2012 is the year you’ll trim the fat on your marketing strategy. Read on for five steps to your 2012 marketing strategy assessment.

Articulate Your Goals
How will you craft a more effective marketing strategy if you don’t know what you’re working toward? Go over your business plan to identify areas to which marketing can contribute. Check your current marketing strategy for any tactics that aren’t related to those goals. Revise your strategy to ensure that it’s doing exactly what you need it to.

Pinpoint Weak Spots
Improving your marketing strategy according to your business’ goals naturally leads to addressing weaknesses. Recognize the areas that need a little help and market the company with those in mind. If your company needs to increase visibility, adjust your marketing plan to do just that—focus on word-of-mouth initiatives, customer rewards and SEO. If client retention is far from your strong suit, plan customer loyalty programs and invest in advertising that promotes your excellent customer service.

Know Your Audience
Before you can woo your audience into buying your product or subscribing to your service, you’ve got to really know them. Can you paint a picture of who would buy your product? Do you know how much they’re willing to pay? What does it take to convince them? Answer these questions and adjust your marketing strategy accordingly.

Measure Up
The tighter the money, the more careful the consumer. Get used to the fact that when consumers spend less, they scrutinize your business and your product more carefully than ever. Does your marketing strategy speak to your expertise and your company’s credibility? If not, what can you do to fix that? Maybe it’s spotlighting testimonials of happy customers, or rewarding customers who refer leads. Maintain a content-rich website and develop a PR strategy to showcase your trustworthiness and persuade the tight-fisted to bite the buying bullet.

Know the difference
Your business plan and your marketing plan are two completely different tools. The former describes the whole of your business—your customers, your budget and your goals. A far more focused document, the marketing strategy, consists of the concrete steps your business takes to achieve the goals in your business plan. Both tools work best when they’re separate but in harmony.

Guide your marketing strategy revisions according to these five considerations, and you and your business will have more to celebrate next year. Get to it!

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