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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

May 30, 2011

If Your Direct Mail Doesn’t Work, Maybe You’re Committing These Mistakes

Every day you go to your mailbox to see it you have mail. As you hover over the trashcan to sort, how do you decide what piece you’ll read and what piece will fall through your hands to its demise? While direct mail is an effective tool in your marketing campaign, there are some easy ways to foil your efforts. Here are a few tips to keep your mail out of the recycle bin.

Wrong Audience
First, you must understand your target audience. Second, you must find a way to obtain their mailing address. If you’re planning to purchase a list, look to your current customers as a source for demographic and psychographic information. Current customers are also more likely to respond to direct mail, so consider a campaign for repeat business.

No Call To Action
The whole purpose of direct mail is to get people to do something. For businesses, that usually means purchasing something from you. It’s important that you have a clear call to action and that the offer is compelling. Make an offer they can’t refuse and the response rate will raise.

Poor Design
The quickest way to get a person to look at your direct mail is by having a clean design. Conversely, the quickest way to get them to toss it is to have a design with no purpose. Here is where you want to call in the professionals who can create the perfect piece for your needs.

Tracking Results
How will you know whether your direct mail campaign was successful unless you include a way to track it? Include a special promotional code or make customers bring in the direct mail piece. It is important to know if you got a good ROI to determine if you want to mail again or make adjustments.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

May 30, 2011

If Your Direct Mail Doesn’t Work, Maybe You’re Committing These Mistakes

Every day you go to your mailbox to see it you have mail. As you hover over the trashcan to sort, how do you decide what piece you’ll read and what piece will fall through your hands to its demise? While direct mail is an effective tool in your marketing campaign, there are some easy ways to foil your efforts. Here are a few tips to keep your mail out of the recycle bin.

Wrong Audience
First, you must understand your target audience. Second, you must find a way to obtain their mailing address. If you’re planning to purchase a list, look to your current customers as a source for demographic and psychographic information. Current customers are also more likely to respond to direct mail, so consider a campaign for repeat business.

No Call To Action
The whole purpose of direct mail is to get people to do something. For businesses, that usually means purchasing something from you. It’s important that you have a clear call to action and that the offer is compelling. Make an offer they can’t refuse and the response rate will raise.

Poor Design
The quickest way to get a person to look at your direct mail is by having a clean design. Conversely, the quickest way to get them to toss it is to have a design with no purpose. Here is where you want to call in the professionals who can create the perfect piece for your needs.

Tracking Results
How will you know whether your direct mail campaign was successful unless you include a way to track it? Include a special promotional code or make customers bring in the direct mail piece. It is important to know if you got a good ROI to determine if you want to mail again or make adjustments.

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