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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

April 11, 2011

Digital Signage Provides Another Opportunity to Attract Customers

Technology continues to change the way businesses interact with their customers. About the only time a small business thinks of their signage is when they first open their doors. But, signage is a great marketing tool that shouldn’t be ignored. You’ve probably noticed many companies adopting digital signage at their locations. As the cost of digital signage becomes more accessible, it may be a wise investment for your own business. Here are some good reasons to consider digital signage.

Flexibility
As Dylan said, “the times they are a-changin’;” and so are the messages you want to get to your customers. Digital signage allows you to change your marketing instantly. Look at a restaurant as an example. You can program signage to switch from the breakfast menu to the lunch specials at a specific time.

Image
Digital signage can increase your customers’ perceptions of your business instantly. Having quality graphics displayed and up-to-date are impressive and leave a good impression. Digital signage can be programmed to display a number of images at the times you desire. Make sure to hire a good graphic designer to add that professional touch.

Video
Imagine showing your customers how they can interact with your products. Or, what if you had powerful video testimonials of satisfied customers. Digital signage allows for video to be played in your business and can work as an additional salesperson if customers have to wait.

Interactivity
One of the coolest features of digital signage is giving customers an opportunity to interact with your business in a new way, and attract some attention. Touch screens and software like Xbox Kinect offer new and exciting ways to make your business stand out.

If you want to see digital signage in action, you can check out national companies like Starbucks, McDonald’s or Pepsi, all of which use digital signage in various ways. Small businesses don’t operate with a marketing budget of those big brands. But, there are entry-level options. Digital signage comes with a large upfront cost, but can realize a positive ROI over time.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

April 11, 2011

Digital Signage Provides Another Opportunity to Attract Customers

Technology continues to change the way businesses interact with their customers. About the only time a small business thinks of their signage is when they first open their doors. But, signage is a great marketing tool that shouldn’t be ignored. You’ve probably noticed many companies adopting digital signage at their locations. As the cost of digital signage becomes more accessible, it may be a wise investment for your own business. Here are some good reasons to consider digital signage.

Flexibility
As Dylan said, “the times they are a-changin’;” and so are the messages you want to get to your customers. Digital signage allows you to change your marketing instantly. Look at a restaurant as an example. You can program signage to switch from the breakfast menu to the lunch specials at a specific time.

Image
Digital signage can increase your customers’ perceptions of your business instantly. Having quality graphics displayed and up-to-date are impressive and leave a good impression. Digital signage can be programmed to display a number of images at the times you desire. Make sure to hire a good graphic designer to add that professional touch.

Video
Imagine showing your customers how they can interact with your products. Or, what if you had powerful video testimonials of satisfied customers. Digital signage allows for video to be played in your business and can work as an additional salesperson if customers have to wait.

Interactivity
One of the coolest features of digital signage is giving customers an opportunity to interact with your business in a new way, and attract some attention. Touch screens and software like Xbox Kinect offer new and exciting ways to make your business stand out.

If you want to see digital signage in action, you can check out national companies like Starbucks, McDonald’s or Pepsi, all of which use digital signage in various ways. Small businesses don’t operate with a marketing budget of those big brands. But, there are entry-level options. Digital signage comes with a large upfront cost, but can realize a positive ROI over time.

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