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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

What a Small Business Can Learn from Steve Jobs and his 12 Rules of Success

The Apple iPad 2 launched this past week showing yet another innovation by Steve Jobs’ company. Jobs could be considered one of the most innovative businessmen on the planet. As a small business owner, you may find it impossible to attempt what Jobs and Apple have accomplished. But you can learn from Steve Jobs’ 12 Rules of Success to bring innovation to your business. Here are a few rules you can apply to your business.

Rule 2: Be different. Think different. “Better be a pirate than join the Navy.”
If you do what your competitors are doing, why would a potential customer choose you over the business down the street? Think of ways to differentiate your company from the competition and focus on that. Bring innovation to your industry by finding ways to enhance your products and services.

Rule 7: Strive to become a market leader.
Just because you do business locally doesn’t mean that you shouldn’t strive to be the best at what your company does. Let the competition look to you to emulate what you’re doing. Who knows, local success can mean expansion to affect an entire industry.

Rule 1: Learn from failures. and Rule 12: Learn continually.
Your company will surely make mistakes along the way, but what matters is what you learn from those mistakes. More importantly, never stop learning. You may think you know everything about your industry and how to run your business, but never become complacent. That’s when your competition will catch up and find ways to blow past you. Always search for ways to improve.

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