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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

October 11, 2010

Marketing Efforts That Make Us Aware of Breast Cancer

Companies put a lot of stock—and money—in their brand colors. You see the golden arches and you instantly know that McDonald’s is just up the road. Coca-Cola practically owns red. Think pink, especially in October. That belongs to Susan G. Komen for the Cure.

October is breast cancer awareness month and the Susan G. Komen for the Cure organization knows what it means to claim a color. This pink movement happened thanks to an amazing story and strong partnerships that helped them build their brand. Here are a few examples of their marketing efforts.

Find Unique Audiences
Do not adjust your TV sets. Those are some pretty manly-men sporting pink to support breast cancer awareness. The National Football League has players wearing pink shoes, gloves, sweat bands and pink ribbons on their helmets. Coaches and referees wear pink hats. Goal posts don pink padding and the football is even branded with a pink ribbon. This effort reaches an unsuspecting and nontraditional audience that helps raise money for the cure.

Build Support From Big Names
The fact is that breast cancer affects every walk of life, so when a celebrity gets behind a cause, you know you’re gaining good support. Christina Applegate and Sheryl Crow lend their name to the cause to find a cure. Other major corporations such as Coca-Cola and Visa also use their marketing budgets to promote the pink ribbon. Of course, this helps their marketing efforts, but it drives awareness for the cause.

“Product” Placement
Even with the support of big names, the Komen organization gets their brand in the hands of practically every walk of life. It seems that you see pink everywhere these days. Wrist bands, car decals, pens, water bottles, coffee mugs and various articles of clothing help spread awareness of breast cancer.

To find out more about the Susan G. Komen for the Cure, visit www.komen.org.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

October 11, 2010

Marketing Efforts That Make Us Aware of Breast Cancer

Companies put a lot of stock—and money—in their brand colors. You see the golden arches and you instantly know that McDonald’s is just up the road. Coca-Cola practically owns red. Think pink, especially in October. That belongs to Susan G. Komen for the Cure.

October is breast cancer awareness month and the Susan G. Komen for the Cure organization knows what it means to claim a color. This pink movement happened thanks to an amazing story and strong partnerships that helped them build their brand. Here are a few examples of their marketing efforts.

Find Unique Audiences
Do not adjust your TV sets. Those are some pretty manly-men sporting pink to support breast cancer awareness. The National Football League has players wearing pink shoes, gloves, sweat bands and pink ribbons on their helmets. Coaches and referees wear pink hats. Goal posts don pink padding and the football is even branded with a pink ribbon. This effort reaches an unsuspecting and nontraditional audience that helps raise money for the cure.

Build Support From Big Names
The fact is that breast cancer affects every walk of life, so when a celebrity gets behind a cause, you know you’re gaining good support. Christina Applegate and Sheryl Crow lend their name to the cause to find a cure. Other major corporations such as Coca-Cola and Visa also use their marketing budgets to promote the pink ribbon. Of course, this helps their marketing efforts, but it drives awareness for the cause.

“Product” Placement
Even with the support of big names, the Komen organization gets their brand in the hands of practically every walk of life. It seems that you see pink everywhere these days. Wrist bands, car decals, pens, water bottles, coffee mugs and various articles of clothing help spread awareness of breast cancer.

To find out more about the Susan G. Komen for the Cure, visit www.komen.org.

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