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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Bigger Isn’t Always Better

Have you ever met someone who was trying to be something they weren’t? We all know the computer nerd who tried to act like a jock in high school. While sometimes it works out for them, often we can’t take them seriously. So why would your business want to be something it’s not? If you’re a small business, embrace it and use it to your advantage.

In 1991 Stacey Pecor opened Olive and Bette’s, a small fashion boutique in Vermont. She wanted to bring high-end fashion to the women of her community. Once she conquered Vermont, she took a crack at the fashion capitol of the U.S., New York City. She chose high-traffic areas to attract a wide variety of customers, and big-name stores popped up around her. She benefited from the extra traffic. By putting her employees through rigorous training and keeping a careful eye on sales, Pecor is someone who succeeded through focusing on quality over quantity.

Intelligentsia Coffee and Tea, Inc. is taking on one of the most successful brands in recent years, and it isn’t an easy fight. To differentiate yourself from Starbucks, you have to work pretty hard. Intelligentsia’s baristas must complete a two-month certification program before they can make you a drink. When they do, it’s like ordering a piece of art. The company also travels the globe to find the best beans.

A wine shop in Copenhagen found an underground bomb shelter in a small park to set up shop. Visitors not only get to purchase wines but also get the experience of visiting a bomb shelter. Talk about a unique experience.

Think about what makes your company special then create a story or experience around it. You can be proud of being small. Use it to build a personal connection with your customers to deliver quality products and amazing service.

As you’re working on your story, consider how you want to grow. Remember almost every company starts small, but some make the business decision to go big. If you’re planning this strategy, keep in mind how to maintain the unique experience on a grand scale.

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