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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

May 17, 2010

Getting to Know Your Marketplace

Richard Nixon was so concerned about what the Democrats were up to that he was implicated in the Watergate scandal, which began with a break-in at their national headquarters. While some people may go to extremes, you don’t need to be a crook to find out what your industry and your competitors are doing. Here are some things you can do to learn what’s going on in your marketplace.

Become an industry insider.
Whether you’ve been in business for a few months or several years, it’s important to keep up with the latest industry trends. Join a professional organization for your industry. Almost every industry has national conventions, trade shows and educational sessions you can attend. They also publish educational material, industry reports, magazines and regular e-mail communications to keep you in the know in your industry.

Network to make it work.
While you’re hanging out at those industry events, talk to others throughout the country to find out what’s working and what challenges other business owners are facing. Back home, don’t be afraid to talk with your competition. You’ll learn a lot by just listening.

Shopping is the secret to success.
Have a new employee? Make one of their learning exercises a visit to some of your competitors. They will gain experience about how your industry works and they’ll bring back valuable insights for you to better your business from pricing to customer service. Make it a practice to find out what’s going on around town at least once a year.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

May 17, 2010

Getting to Know Your Marketplace

Richard Nixon was so concerned about what the Democrats were up to that he was implicated in the Watergate scandal, which began with a break-in at their national headquarters. While some people may go to extremes, you don’t need to be a crook to find out what your industry and your competitors are doing. Here are some things you can do to learn what’s going on in your marketplace.

Become an industry insider.
Whether you’ve been in business for a few months or several years, it’s important to keep up with the latest industry trends. Join a professional organization for your industry. Almost every industry has national conventions, trade shows and educational sessions you can attend. They also publish educational material, industry reports, magazines and regular e-mail communications to keep you in the know in your industry.

Network to make it work.
While you’re hanging out at those industry events, talk to others throughout the country to find out what’s working and what challenges other business owners are facing. Back home, don’t be afraid to talk with your competition. You’ll learn a lot by just listening.

Shopping is the secret to success.
Have a new employee? Make one of their learning exercises a visit to some of your competitors. They will gain experience about how your industry works and they’ll bring back valuable insights for you to better your business from pricing to customer service. Make it a practice to find out what’s going on around town at least once a year.

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