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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

January 4, 2010

Resolve to Use Free Marketing Tools This Year

When you think, “I need to start marketing my business,” many see dollar signs. But that isn’t the case if you get creative. Publicity is a form of marketing that is almost always a matter of time instead of money.. Yet it can be more effective than buying a lot of advertising. Here are some basics to get you started:

Get to know those that buy ink by the barrel. Find out the media outlets, editors and reporters that work in your community and specifically in the areas that affect your business. If you work in the health industry, seek out the medical editorial staff. Restaurateurs should buddy up with the entertainment and food reporters. Start building a relationship with those personnel and publications and check in on a regular business.

Become a local celebrity. Often the best publicity is inserting you or your business in a legitimate news story rather than on the business pages announcing your grand opening. Once you have a relationship with the reporter, offer your expertise to provide interviews for stories they are writing.

Get Social. Social media such as Twitter and Facebook have changed the way people consume news. Don’t forget to post your press to these tools to increase your exposure. But, before you jump into the social scene make sure you have a strategy for your business. Whatever you do, stay consistent in your efforts and remain authentic.

Make it interesting. The key to good publicity is to make your story interesting and topical. Think about the reader. What do they want to read about? Look at good national stories and consider ways to localize them and relate them to your business. This, above all else, will get your business in the public eye and build your credibility.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

January 4, 2010

Resolve to Use Free Marketing Tools This Year

When you think, “I need to start marketing my business,” many see dollar signs. But that isn’t the case if you get creative. Publicity is a form of marketing that is almost always a matter of time instead of money.. Yet it can be more effective than buying a lot of advertising. Here are some basics to get you started:

Get to know those that buy ink by the barrel. Find out the media outlets, editors and reporters that work in your community and specifically in the areas that affect your business. If you work in the health industry, seek out the medical editorial staff. Restaurateurs should buddy up with the entertainment and food reporters. Start building a relationship with those personnel and publications and check in on a regular business.

Become a local celebrity. Often the best publicity is inserting you or your business in a legitimate news story rather than on the business pages announcing your grand opening. Once you have a relationship with the reporter, offer your expertise to provide interviews for stories they are writing.

Get Social. Social media such as Twitter and Facebook have changed the way people consume news. Don’t forget to post your press to these tools to increase your exposure. But, before you jump into the social scene make sure you have a strategy for your business. Whatever you do, stay consistent in your efforts and remain authentic.

Make it interesting. The key to good publicity is to make your story interesting and topical. Think about the reader. What do they want to read about? Look at good national stories and consider ways to localize them and relate them to your business. This, above all else, will get your business in the public eye and build your credibility.

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