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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

November 23, 2009

Look! It’s a marketing budget! Why should you care?

The New Year is fast approaching. If you’re marketing budget is on the second page of your to-do list, it’s time to reprioritize. On the surface, you may think that a marketing budget only tells you how much you’re spending. But in reality this document sets your strategy for growth; and that’s why it’s important to start now.

What do you want to do in 2010? Do you want to get more customers? Reactivate the sales of one of your products? Expand to other markets? A marketing budget forces you to think of the tactics you’ll need to use to reach your goals.

A marketing budget helps you to understand your target market. If you’re looking to reach 18-24 year-olds, you’ll employ different strategies than if you were looking for Baby Boomers.

Regularly reviewing your marketing budget in comparison with your revenues helps you to understand what’s been working and what you need to adjust.

Once you’ve set your marketing budget for 2010, resolve to review it no less than monthly. If you want to grow your business, you need to understand how you’re promoting yourself. And if you don’t quite understand marketing, you may want to look for assistance. In this every-changing economy, the marketing budget could be one of the most important tools in your business arsenal.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

November 23, 2009

Look! It’s a marketing budget! Why should you care?

The New Year is fast approaching. If you’re marketing budget is on the second page of your to-do list, it’s time to reprioritize. On the surface, you may think that a marketing budget only tells you how much you’re spending. But in reality this document sets your strategy for growth; and that’s why it’s important to start now.

What do you want to do in 2010? Do you want to get more customers? Reactivate the sales of one of your products? Expand to other markets? A marketing budget forces you to think of the tactics you’ll need to use to reach your goals.

A marketing budget helps you to understand your target market. If you’re looking to reach 18-24 year-olds, you’ll employ different strategies than if you were looking for Baby Boomers.

Regularly reviewing your marketing budget in comparison with your revenues helps you to understand what’s been working and what you need to adjust.

Once you’ve set your marketing budget for 2010, resolve to review it no less than monthly. If you want to grow your business, you need to understand how you’re promoting yourself. And if you don’t quite understand marketing, you may want to look for assistance. In this every-changing economy, the marketing budget could be one of the most important tools in your business arsenal.

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