Over the decades promises have been made of machines simplifying our lives. While it may be true that certain machines simplify particular parts of our lives, it seems we’re expected to do more with more machines. Does this overload make you long for those simpler times when you didn’t have a million things going on at once? Then next week is for you.
National Simplify Your Life Week, celebrated the first week of August, marks a time to find ways to simplify not only your personal life but your business marketing strategy as well. Try applying these steps to make an impact.
Focus. Sometimes we have a hard time deciding ways to reach potential customers so we use every media and hope something moves people to act. Take a look at what has worked in the past. Determine what customer segment you’re trying to reach and spend your efforts there instead of spreading yourself too thin.
Use a list. Now that you know what marketing methods you’re going to use, make it part of a routine. If Facebook is a daily task, get it done first thing. If you mail out a monthly newsletter make sure to get it in mail boxes monthly. The more you commit to getting some marketing done, the more prospects should turn to customers.
Less is more. Those with limited budgets tend to want to communicate as much as they can about their organization in as small of a budget as possible. Give your prospects fewer ideas to consume at one time. Reduce word counts and use graphics to make a larger impact with less.