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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

November 15, 2022

The Power of Print: How to Stand Out

In the world of technology, whipping up an email and pressing send without giving it a second thought is one option for your marketing efforts. The issue? With the ease of email marketing, your audience may become inundated with messages. It’s harder and harder to stand out in the inbox. On the flip side—there’s a way to stand out with your messaging that takes time, effort and careful consideration before you send: direct mail marketing. This holiday season, don’t forget the power of print marketing as a way to stand out above the rest. Here’s how you can take advantage.

 

Use Various Sizes and Colors

With direct mail marketing, the shape and design is in your favor as you seek to stand out in the mailbox. Think outside of the normal envelope shape and  use unique shapes and cutouts. You can choose a bright color. The sky's the limit with direct mail designs. Make sure you have your company’s brand standards in mind as you’re designing. If you need help, don’t be afraid to employ experts to help you get the design right.

 

Get Your Lists in Shape

There’s nothing worse than putting time and effort into a campaign, only to send it to the wrong place. For all of your marketing efforts, it is vital to keep your lists up to date. Confirm address changes and contact information periodically to ensure you’re not wasting your efforts on the wrong recipients. Plus, segment your lists when applicable to reach specific audiences with a tailored message just for them!

 

Send with Purpose

When spending the time to develop a print campaign, make sure your call to action is crystal clear. Are you sending your audience a special deal? Using the mail piece to invite them to an event? Maybe you need something from your audience. Make your ask clear or what you want your audience to do next. Every mail piece, even if your intent is to be purely informational, should have a next step (like visiting a website to learn more). 

 

Tie in Digital

Just because you’re using print doesn’t mean electronic elements can’t or shouldn’t be tied into your campaign! Having a website landing page is a great way to include more information that you couldn’t fit onto the printed piece. QR codes are an easy way to give your audience the option to find more information. You’ll simply generate a QR code to put onto your print piece, and your audience then uses their phone camera to scan the code. A website URL will pop up, making it easy for your audience to get more information! 

Plus, your campaign can involve multiple touchpoints—both print and digital. Studies have shown that it takes multiple times saying the same message (maybe in different ways) before your audience truly recalls the information. Use email marketing and direct mail to hit on the same sale or the same message to help your audience recall the information. 

 

The power of print is incredible, especially when mixed with digital touchpoints. This is your reminder to spend the time to get it right. Use a unique design to stand out in the mailbox, keep your lists up to date and send with a purpose! This is the winning combination for print marketing success.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

November 15, 2022

The Power of Print: How to Stand Out

In the world of technology, whipping up an email and pressing send without giving it a second thought is one option for your marketing efforts. The issue? With the ease of email marketing, your audience may become inundated with messages. It’s harder and harder to stand out in the inbox. On the flip side—there’s a way to stand out with your messaging that takes time, effort and careful consideration before you send: direct mail marketing. This holiday season, don’t forget the power of print marketing as a way to stand out above the rest. Here’s how you can take advantage.

 

Use Various Sizes and Colors

With direct mail marketing, the shape and design is in your favor as you seek to stand out in the mailbox. Think outside of the normal envelope shape and  use unique shapes and cutouts. You can choose a bright color. The sky's the limit with direct mail designs. Make sure you have your company’s brand standards in mind as you’re designing. If you need help, don’t be afraid to employ experts to help you get the design right.

 

Get Your Lists in Shape

There’s nothing worse than putting time and effort into a campaign, only to send it to the wrong place. For all of your marketing efforts, it is vital to keep your lists up to date. Confirm address changes and contact information periodically to ensure you’re not wasting your efforts on the wrong recipients. Plus, segment your lists when applicable to reach specific audiences with a tailored message just for them!

 

Send with Purpose

When spending the time to develop a print campaign, make sure your call to action is crystal clear. Are you sending your audience a special deal? Using the mail piece to invite them to an event? Maybe you need something from your audience. Make your ask clear or what you want your audience to do next. Every mail piece, even if your intent is to be purely informational, should have a next step (like visiting a website to learn more). 

 

Tie in Digital

Just because you’re using print doesn’t mean electronic elements can’t or shouldn’t be tied into your campaign! Having a website landing page is a great way to include more information that you couldn’t fit onto the printed piece. QR codes are an easy way to give your audience the option to find more information. You’ll simply generate a QR code to put onto your print piece, and your audience then uses their phone camera to scan the code. A website URL will pop up, making it easy for your audience to get more information! 

Plus, your campaign can involve multiple touchpoints—both print and digital. Studies have shown that it takes multiple times saying the same message (maybe in different ways) before your audience truly recalls the information. Use email marketing and direct mail to hit on the same sale or the same message to help your audience recall the information. 

 

The power of print is incredible, especially when mixed with digital touchpoints. This is your reminder to spend the time to get it right. Use a unique design to stand out in the mailbox, keep your lists up to date and send with a purpose! This is the winning combination for print marketing success.

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