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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   


How to Revamp Your Company Newsletter

As far as marketing efforts go, company newsletters have stood the test of time. That’s not without change, however. Over the years, you’ve likely switched to include digital email versions, opt-in lists and design updates to keep up with evolving trends. So, how do you know what exactly you should be doing with your newsletter to get the best return? Check out these newsletter tips to ensure you’re optimizing your company updates.


Write Content that Matters

Your subscribers want valuable information that they can use. Don’t simply send a newsletter just to check a box. Instead, consider what your audience needs to know, wants to know and is valuable to them. 

Special deals and discounts that your audience can take advantage of is always helpful. Heartwarming stories about how your staff has helped the community can be engaging and effective. Major updates about your company should also be communicated. Too often, newsletters are sent from companies who are just looking to send it out the door to mark it off of their to-do list. This offers a poor user experience and will likely get some to hit the ‘unsubscribe’ button.


Add Engaging Design Elements

You may be tempted to send a long update to fit everything into the newsletter. However, studies have shown that attention spans are short and long blocks of text do not perform well. Instead, keep your audience engaged with eye-catching images or videos to break up the text. 


Think Before You Send

There is a common misconception that consistency is the most important part of a newsletter. For example, sending an email newsletter every single week, even if you don’t have anything new to say, is a recipe for disaster. Your audience is likely to unsubscribe. Every single send—consider if the content of the newsletter is relevant and matters to your audience.

In addition, consider when you’re sending. Is it a holiday your audience may be celebrating? On the weekends? After hours? Choose a time to send your newsletter that will not interrupt important holidays or off-hours. 


Update Your Design

If it’s been awhile since you’ve looked at revamping the design of your newsletter, now may be the time! Does the newsletter match your current branding? What about the design of your website? While newsletters can stray from the strict branding guidelines a bit, they should also be easily identified as being sent from your company.


Now is the time to ensure your company newsletter is up to date! Consider visual elements that you can add to your newsletter to draw readers’ eyes down the page. Ensure your content is meaningful to your target audience, and you have a winning recipe for newsletter success!

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