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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

June 28, 2022

Using Event Marketing to Find New Prospects

At long last, many events are beginning to slowly move back to in-person attendance. The return of community and industry events means your business has another lucrative opportunity to put your marketing efforts on display and capture the attention of new prospects! Whether you’re brand new to event marketing or ready to get back into the world of in-person events, these tips can help you succeed, from picking the event to following up afterward. 

 

Find the Right Audience

It all starts with finding not just any event, but the right event.  Consider the audience that normally attends the conference or in-person gathering. Often, event organizers will have a demographic breakdown from the attendance of prior years. This can help you determine if you think the demographic matches the same audience you’re trying to reach. Similarly, it can be helpful to search for industry events that are related to your field. 

 

Keep Your Branding Consistent

It may be tempting to do something completely different and special with your branding to match the theme of the event. While this can be done if certain aspects of your branding remain the same, it’s important to ensure that your core branding remains the same for brand recall. 

 

Bring Brochures and Business Cards

You’ll want to have something you can physically hand to your new prospects so they can remember your business long after the conclusion of the event. Get creative with the style, colors and shapes so that your materials will stick out among those of your competitors. You can also include QR codes on your signs and printed materials so that your prospects can easily pull up their phone and get to a landing page made specifically for them. 

 

Collect Contact Information

If possible, offer an incentive for signing up to receive more information. This could be a percentage off of their first purchase, or even a giveaway for a local restaurant. It doesn’t necessarily have to relate to your business, but if possible, offer something related so that you can gather qualified leads. Offer a list to sign up in person, or an easy way to enter their information online, depending on the audience.
 

Follow Up Post-Event

Don’t wait! You’ll want to follow up while the event is still fresh in the audience members’ minds. Use the contact information you collected to send the next logical steps in your marketing and sales process. For example, this may be a follow up introduction email to thank your prospect for their time getting to know your business at the event. If you have a lead that requires more attention and is ready to proceed, make sure to separate them from your other prospects so you can follow up with the proper care to guide them through your sales process.

 

Now is the time to get back out there and into industry events. When done correctly, this can be a successful way to gather new prospects, especially when the audience of the events lines up with your business. Make sure to come prepared with the key ways your business can help, all designed in a compelling way with brochures, business cards and more.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

June 28, 2022

Using Event Marketing to Find New Prospects

At long last, many events are beginning to slowly move back to in-person attendance. The return of community and industry events means your business has another lucrative opportunity to put your marketing efforts on display and capture the attention of new prospects! Whether you’re brand new to event marketing or ready to get back into the world of in-person events, these tips can help you succeed, from picking the event to following up afterward. 

 

Find the Right Audience

It all starts with finding not just any event, but the right event.  Consider the audience that normally attends the conference or in-person gathering. Often, event organizers will have a demographic breakdown from the attendance of prior years. This can help you determine if you think the demographic matches the same audience you’re trying to reach. Similarly, it can be helpful to search for industry events that are related to your field. 

 

Keep Your Branding Consistent

It may be tempting to do something completely different and special with your branding to match the theme of the event. While this can be done if certain aspects of your branding remain the same, it’s important to ensure that your core branding remains the same for brand recall. 

 

Bring Brochures and Business Cards

You’ll want to have something you can physically hand to your new prospects so they can remember your business long after the conclusion of the event. Get creative with the style, colors and shapes so that your materials will stick out among those of your competitors. You can also include QR codes on your signs and printed materials so that your prospects can easily pull up their phone and get to a landing page made specifically for them. 

 

Collect Contact Information

If possible, offer an incentive for signing up to receive more information. This could be a percentage off of their first purchase, or even a giveaway for a local restaurant. It doesn’t necessarily have to relate to your business, but if possible, offer something related so that you can gather qualified leads. Offer a list to sign up in person, or an easy way to enter their information online, depending on the audience.
 

Follow Up Post-Event

Don’t wait! You’ll want to follow up while the event is still fresh in the audience members’ minds. Use the contact information you collected to send the next logical steps in your marketing and sales process. For example, this may be a follow up introduction email to thank your prospect for their time getting to know your business at the event. If you have a lead that requires more attention and is ready to proceed, make sure to separate them from your other prospects so you can follow up with the proper care to guide them through your sales process.

 

Now is the time to get back out there and into industry events. When done correctly, this can be a successful way to gather new prospects, especially when the audience of the events lines up with your business. Make sure to come prepared with the key ways your business can help, all designed in a compelling way with brochures, business cards and more.

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