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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Use Video Successfully in Your Marketing Efforts

Lights…Camera….Action! Video is an opportunity for your business to tell a story in a compelling way. While we can’t promise that it’ll make you the next George Clooney, we can promise that if done correctly, it can be a great marketing tool for your business. Read on to learn more about how you can incorporate video into your marketing strategy. 

 

Keep it Short

Attention spans are at an all-time low. It’s part of what made the popular social media app Tik Tok so successful. With the social app, users have a small amount of time to capture your attention before you scroll past. Videos are kind of like that! While it’s okay to have a video longer than 15 seconds, you’ll need to be captivating. As a rule of thumb, aim for around a minute at most for social media channels.

 

Include a Call to Action

What exactly is it that you want your audience to do after they watch your video? Start with what you hope to achieve and work backward from there! Consider adding a clickable link to your bio with instructions to visit the link after watching, or a QR code at the end of the video directing your viewer to a landing page that leads them to do the intended action. 

 

Determine the Audience

Like all great movies, you’re only as good as the content is to your audience. They’re the ones you’re trying to impress, so think about what they would like to see. Maybe it’s a deal they can’t pass up. Maybe it’s an exciting new feature that will benefit them. Maybe it’s just a funny video to keep them interested and your brand top of mind! Determine what you’re trying to achieve and base your content around your audience’s likes and dislikes. 

 

Avoid “Talking Heads”

If you’re going to spend the time putting together a video, you should also take the time to come up with a compelling concept! Talking heads refers to a person on camera simply doing that—talking. Watch the video back and ask yourself if you’d be compelled to watch the entire video or if it might be time to go back to the drawing board. 

 

Consider Optimization

Think of how often you’re on your phone checking social media or websites. You may even be reading this on your phone right now! Optimize your videos in a way that renders well for both the platform where you’ll post and the devices your audience may be using. For example, you would shoot a TikTok video differently than you would shoot a Facebook video. 

 

All you need to shoot a professional looking video these days is a smartphone and a great idea! In addition, if you’re looking for more production value you can invest in a professional to help. Start with what you hope to achieve, come up with a plan geared toward your audience, and get to filming!

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