Skip to main content

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

10 Unconventional Ways to Market to Your Customers

Sometimes when you do something over and over again, the results can become stagnant. That’s why it’s a great idea to mix it up when it comes to your marketing strategy! If you’re looking for unconventional ways to market to new and existing customers, consider leaning on traditional marketing tactics you may have put on the backburner in favor of more modern approaches. Check out these 10 unconventional marketing tactics to help add creativity to your efforts.
 

  1. Wrap a Car
    Imagine riding around town with a car, truck or van that stands out! Especially on a company car, a vehicle wrap can be an interesting way to gain attention around town.
     
  2. Welcome Baskets
    Give your newest customers a reason to stick around (besides your stellar business). Come up with a welcome basket that includes branded items, a heartfelt note and any other goodies you want to include.
     
  3. In Their Mailbox
    When it first came on the scene, email was a fun new way to reach customers. Even today, it’s a cost-effective solution that can’t be ignored. However, if you’re trying to think outside the box, direct mail may be the way to go! These days, inboxes are full, and old-fashioned mail can be a fun and surprising way to reach customers.
     
  4. Make Stickers
    Stickers are an easy way for your supporters to decorate their laptops, water bottles or anything! Plus, they’re cost-effective! Add them to your orders for free and give them away to your top supporters.
     
  5. Word of Mouth
    It’s unconventional because many marketers don’t think of this as a “marketing” tactic because it’s free. Encourage reviews from the customers who already know and love you. Ask them to let their family and friends know about your business next time they have a need.
     
  6. Offer Referral Incentives
    We often give our new customers a percentage off but neglect a good deal for our top customers. Give them a referral incentive, like a percentage off their next purchase or a flat rate they can take off their bill for bringing you new customers.
     
  7. Community Events
    Handing out business cards is still a great way to ensure you leave a lasting impression. Make sure to carry them on you so that when an opportunity strikes, you’re ready. Consider a fun shape or updated design that goes outside of the normal rectangle box.
     
  8. Walk in a Parade
    Summer months are here, and parades are happening in full swing for Memorial Day, the 4th of July, local holidays and Labor Day! Sponsor a float in your community parade and throw out candy or hand out something with your company’s branding.
     
  9. Billboards
    Why not go the old-fashioned route? A billboard works especially well if your business aims to reach a specific location. See your name up in lights in a big way. Make sure to include location information and be succinct with your message.
     
  10. An Email from the CEO
    You’re used to sending email marketing, but what about a personalized email from the CEO of your company? Sure, this isn’t a feasible tactic to reach everybody, but it is a great tactic to reach somebody who may be on the fence about purchasing from your business. Get your CEO to send the message from their inbox!

Use this list as a launching pad. The opportunities are endless! Consider hosting a brainstorming session with your staff to determine other unconventional ways to reach your customers. Remember to track the success of your campaigns to determine if you’ll try these methods in the future!

Powered by PrinterPresence