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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Optimizing Your Platforms for Mobile Marketing

At long last, people are slowly returning to offices, venturing to travel and dining at restaurants again. While not everybody may be ready to take these steps two years into the global pandemic, there are signs that people are returning to on-the-go! This is a perfect time to evaluate the mobile optimization of your various platforms. Let’s talk about what mobile optimization is, why you should be doing it, what platforms you should consider and how you can take advantage! 

 

What is Mobile Optimization?

Simply put, mobile optimization means that your sites render well on multiple platforms. It’s important to remember that an element that looks good on a laptop or desktop screen may not work or look the same on a cellphone. 

 

Why Should We Optimize for Mobile? 

Think of how often you search for things on your own phone. If you couldn’t find what you were looking for, or the website looked outdated on your phone, you most likely discredited the site and moved on to another. That’s why it’s so important to ensure your website and landing pages look great on mobile!

 

What Should Be Optimized for Mobile?

  • Your Website
    Your website is the ideal starting point to ensure your pages look great and function on mobile. And we’re not just talking about your homepage, either! Especially if you’re an e-commerce site or have other ordering capabilities, you’ll want to ensure all pages function on mobile and look great.
     
  • Landing Pages
    Landing pages are often used to collect leads or make a purchase for a specific promotion. If these pages don’t work well on mobile, you’re likely to lose out on interest. Make sure the way you collect information can be easily completed on mobile.
     
  • Marketing Items
    From email marketing campaigns to social ads, your marketing efforts should also be optimized for mobile. Make sure to test/send and view ads and email marketing on both desktop and mobile to ensure everything functions and looks great on all platforms.

 

How Do I Optimize for Mobile? 

It all comes down to how your website is designed and the capability to customize. Make sure the call to action on each page is visible and easy to click. Try to “add to cart” or fill out any forms to ensure the process is simple and not frustrating. Make sure the images and logos render correctly when viewing on your mobile device. 

The best part? You don’t have to do it alone! Seek the help of professionals who can help you customize your mobile pages for the best results. Optimize your pages to ensure you’re reaching your audience, no matter where they are or how they access your pages online.

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