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Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

November 15, 2021

5 Intriguing Marketing Ideas Based on Human Characteristics

Luckily for marketers, human nature is often predictable. If you’ve ever wondered why some marketing tactics have been proven to work time and time again, it may have something to do with tried-and-true human mannerisms. For example, we all love to know that we’re getting a deal, and many of us are intrigued by a mystery. Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed. Check out these five marketing ideas based on our very human reactions that are sure to build intrigue.

 

1. Use Mystery

Give a discount, but don’t tell your customers the number until checkout. That way, they’re intrigued to make a purchase. Allow your customers to spin a wheel to get a prize or discount. Send a direct mail piece with a scratch-off to win a mystery surprise. It’s human nature to be curious about a surprise or a mystery, so use that to your advantage! Intrigue helps drive customers to your door, whether that be online or in person.
 

2. Give Points

While some are more competitive than others, there’s something about racking up points that keeps customers coming back for more. Assign a point value to various products or services, or give points for each visit. Get creative with your points system! Find a way to track the points and offer a reward after reaching a certain point value. This system will help your  marketing efforts play to the people who have a strong competitive nature.
 

3. Make Your Audience the Star

Everybody likes to feel special, and your marketing efforts have the power to do just that. Use personalization to make your audience the star of the show. Offer deals that are specific to the recipient. Use their first name in the email or direct mail piece to show that you took the time to personalize your marketing materials. With direct mail and email marketing , target your audience with the products and services you know they love the most. This will show them that you truly pay attention and care about their needs.

 

4. Reward Loyalty

Businesses often focus on getting new customers that they lose sight of some of the most important people—their current customers. Consider implementing a punch card, whether printed or virtual, to track the amount of business or transactions the person does with your business. Consider some type of reward for their loyalty. This could be access to an exclusive event, free educational items, a discount or even as much as a trip at the end of the year, depending on your business.
 

5. Offer a Deal

People love to feel like they’re winning, and a great deal offers exactly that. There are two important aspects to consider when making a deal for your customers—What is a good enough deal to get your customers to make a purchase, and what makes sense for your business so you aren’t losing money? There are a few other considerations at play. Maybe the deal doesn’t make your business money, but it leads to increased sales in the future. Therefore, you could measure it as a successful marketing tactic. 

 

These marketing tactics have worked time and time again for a reason. Human characteristics say that we are curious, competitive and love a great deal. Use this knowledge to your advantage to develop marketing strategies and campaigns that truly work for your business! 

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

November 15, 2021

5 Intriguing Marketing Ideas Based on Human Characteristics

Luckily for marketers, human nature is often predictable. If you’ve ever wondered why some marketing tactics have been proven to work time and time again, it may have something to do with tried-and-true human mannerisms. For example, we all love to know that we’re getting a deal, and many of us are intrigued by a mystery. Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed. Check out these five marketing ideas based on our very human reactions that are sure to build intrigue.

 

1. Use Mystery

Give a discount, but don’t tell your customers the number until checkout. That way, they’re intrigued to make a purchase. Allow your customers to spin a wheel to get a prize or discount. Send a direct mail piece with a scratch-off to win a mystery surprise. It’s human nature to be curious about a surprise or a mystery, so use that to your advantage! Intrigue helps drive customers to your door, whether that be online or in person.
 

2. Give Points

While some are more competitive than others, there’s something about racking up points that keeps customers coming back for more. Assign a point value to various products or services, or give points for each visit. Get creative with your points system! Find a way to track the points and offer a reward after reaching a certain point value. This system will help your  marketing efforts play to the people who have a strong competitive nature.
 

3. Make Your Audience the Star

Everybody likes to feel special, and your marketing efforts have the power to do just that. Use personalization to make your audience the star of the show. Offer deals that are specific to the recipient. Use their first name in the email or direct mail piece to show that you took the time to personalize your marketing materials. With direct mail and email marketing , target your audience with the products and services you know they love the most. This will show them that you truly pay attention and care about their needs.

 

4. Reward Loyalty

Businesses often focus on getting new customers that they lose sight of some of the most important people—their current customers. Consider implementing a punch card, whether printed or virtual, to track the amount of business or transactions the person does with your business. Consider some type of reward for their loyalty. This could be access to an exclusive event, free educational items, a discount or even as much as a trip at the end of the year, depending on your business.
 

5. Offer a Deal

People love to feel like they’re winning, and a great deal offers exactly that. There are two important aspects to consider when making a deal for your customers—What is a good enough deal to get your customers to make a purchase, and what makes sense for your business so you aren’t losing money? There are a few other considerations at play. Maybe the deal doesn’t make your business money, but it leads to increased sales in the future. Therefore, you could measure it as a successful marketing tactic. 

 

These marketing tactics have worked time and time again for a reason. Human characteristics say that we are curious, competitive and love a great deal. Use this knowledge to your advantage to develop marketing strategies and campaigns that truly work for your business! 

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