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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Print Your Way onto Your Customers' Hearts

As a marketer, you want to make sure your brand is printed on the hearts of your customers forever. In order to stand out in the crowd, there are multiple ways to print your way there. Sure, you’ll need a little bit more than simply printed materials to seal your place forever in your customers’ hearts. However, printed materials are the perfect aid and reminder for your current and potential customers that your brand is here to stay. Check out these examples of items you can print to leave a lasting impression.

 

1. Stickers

Stickers belong on laptops, water bottles and even cars. Printing stickers for your current advocates or potential customers may seem like a small task, but it has the potential to go a long way. That’s because stickers generally imply brand loyalty. When your sticker ends up somewhere visible, others will ask the sticker owner what the brand is and what it means to them. If your sticker was able to make it onto somebody’s laptop or water bottle, it means they care about you and they’re willing to spread the word.

 

2. Apparel

The weather is cooling off, so get creative. Nothing says fall and winter like a new hat or beanie. Or, keep it classic with a cozy printed tee. When team members or customers wear something in public with your brand printed on the garment, it helps increase brand visibility and creates intrigue. They may get questions about what the brand is and what your company does. 

 

3. Pens

Everybody has a favorite pen! If you don’t, we would highly recommend you find one. Invest in printing on a quality pen with your business’s name and logo prominently displayed on the side. This is a sure way to make sure your branded pen will be the new go-to as far as favorites go. It’s the perfect way to write yourself onto your customers’ hearts! 

 

4. Signs or Banners

At your next business event or tradeshow, make sure you’re showing up in style. Branded signs and banners can help your company stand out in a sea of competition. While you should stick with your brand colors, you can still have fun with the designs and ideas. Consult the experts when you’re ready to design something fun and appealing.

 

5. Billboards

There’s nothing like your name up in lights. Or in this case, customer appreciation up in lights. Use a billboard to thank your customers. While this simultaneously advertises your business, it also provides a retention tactic to keep your customers coming back. It is a big, bold gesture, so don’t take this one lightly!

 

6. Brochures 

Printed brochures are a great way to spread the word about your business when attending events so you can send home information. Try to be as concise and compelling as possible. When attending an event, use the brochures in addition to your elevator pitch. The elevator pitch will help grab their attention, and the brochure will help them remember the important details later.

 

7. Direct Mailers

When email inboxes are overloaded, it’s time to go old-school! Reach your potential customers in their mailbox with a printed direct mailer piece. In order to stand out, you’ll want to use an interesting shape (think something other than a standard envelope) as well as an interesting design or bright color. 

 

You were already on the minds of your customers, now it’s time to solidify your place on their hearts. Print materials to help get there today. There are a variety of options to make sure you stay top of mind for your customers, both new and old. Start by choosing your favorites, or perhaps a tactic you’ve never tried. You never know what will end up being a home run for your business.

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