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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Signs It’s Time to Update Your Marketing Plan

Spring may be coming to an end but it’s never too late for a little spring cleaning—especially when it comes to your marketing plan. By this time in the year, many of us have let our resolutions fly out the window or even forgotten to follow up on some of our goals. Life is busy, so we get it! Use this as a time to check in on your marketing plan and goals. If any of the situations below sound like your current marketing efforts, it’s time to get to updating! 

 

1. You Aren’t Sure Who Developed the Playbook

“Because this is how it has always been done.” This is the dreaded phrase from a supervisor stuck in their ways. Maybe they aren’t even sure why your marketing plan is done the way you do it now. Consider a freeform brainstorming session where you consider new and innovative ways to reach your end user. It opens up the dialogue to try some things you’ve never tried before! 

 

2. You Are Ignoring Emerging Trends

It’s time to try something new. Assign somebody on your team to research emerging marketing trends every so often, or split the work and take turns reminding each other. That way, you can be one step ahead of your competitors. There is always a new social media trend coming, or a new way of reaching potential customers. Think about it—social media didn’t even exist 20 years ago. You never know what the next big thing will be that could change the world. 

 

3. Your Website Existed When the Internet Was Created

Okay, it probably hasn’t been that long since you’ve updated your marketing plan or site. But if you haven’t given any thought to your website since you uploaded your logo and first post, it’s time to get back to it. Your marketing plan should include content marketing on a regular basis to help establish yourself as an expert in your industry. Posting regularly helps keep your business’s name in the conversation. Plus, make sure your website design looks updated and fresh.

 

4. You Only Do Certain Types of Marketing

Maybe your business said, “out with the old, in with the new” a long time ago and ditched traditional marketing methods. While that sounds good in theory, successful marketing campaigns have been shown to be a mixture of cross-functional channels. 

Sure, there are some tactics you can kick to the curb that won’t work for your business. There’s a reason “jack of all trades, master of none” is a saying. Pick a few things you can do really well, and work on perfecting them. From there, you can continue to expand your marketing repertoire with what works for your business. 

 

5. You Aren’t Tracking Your Campaigns

It’s impossible to implement your marketing campaigns with a proven strategy if you haven’t been tracking the success of your past or current campaigns. Not tracking means you don’t know what’s working and what isn’t getting the job done. While you can read up on marketing best practices and tactics, every business is unique. Use as many analytics as you can to evaluate what types of marketing gets you the best bang for your buck. 

 

You’ve always had what it takes to produce a killer marketing plan, it just takes practice and regular updates. Like everything in life, your marketing plan simply needs some love and attention. Make sure to set reminders to evaluate your plan every quarter to see if anything has changed.

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