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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Creative Branding Ideas for Your Business

Your branding says a lot about your business. We’re talking about your logo, font options and other graphic elements that are used consistently to identify your business. Branding is so important for a business that you probably don’t even think about where or how you’re using it. 

Your website? Check. Email newsletters? You bet. What about other places that you might not have considered? It’s time to get creative with where and how you’re marketing to your current and potential customers! Check out these five creative branding ideas that you probably haven’t considered, but definitely should. 

 

Dinnerware (Cups, Plates or Napkins)

Take a page from the book of fast-casual Mexican restaurant chain Chipotle. When they look at napkins, they see more than just a device to wipe your hands. The team at Chipotle saw a chance to tell their story on every napkin, cup and to-go bag. If you’re a fast-casual restaurant, then this strategy translates exactly to your business! If you specialize in something else entirely, there’s still room to use this tactic for your next event. For example, you could use the opportunity to put your message on cocktail napkins or swag bags at your next big event. 

 

Packaging 

Sometimes what you put on the packaging is just as important as what’s inside. Often neglected when sending out a direct mailer or a swag item, is how the goods actually arrive. By using your branding or other bright and creative designs, you’re more likely to get your mail or package opened by your intended recipient. Why stop at imagery? Tell a very heartfelt story that relates to the audience, all printed on the outside of the package. You may even capture the attention of those who are helping transport your package to its final destination! 

 

Vehicles

Think of a vehicle wrap like a mobile billboard. While not for every business, if you’re looking to pull out all of the stops at the next traffic light, this is a show-stopping option. Consider adding your branding to a work vehicle that travels around the areas you serve. That way, next time you’re driving to a job or running errands for your business, you don’t even have to think about the advertising… it just happens! Make sure to include your contact info front and center, whether that be a website or phone number. The easier to remember, the better chance that people who see the vehicle will follow up and inquire.

 

A Digital Billboard

Even billboards have come into the 21st century. While you used to have to spend big bucks on a single billboard and hope that your message was lasting enough to stick, you can now get your branding on a digital billboard that rotates with other businesses. That means less cost for you, and more places you can potentially get your message. Research for opportunities close to your company. 

 

Functional Items

Think differently for the times! Try sending a branded bottle of hand sanitizer to your customers or a branded face mask. If you can dream it, you can print it. It’s time to think outside the box. Other more timeless options include notepads, lanyards, tote bags and keychains. Think functional and useful in everyday life. Your brand will always be top of mind as they reach to use whatever product you’ve decided to brand.

 

How will your business get creative and brand outside the box (or even ON a box!)? Use this guide as a jumping-off point to lead a creative discussion with your team.  You never know what’s waiting to be a big branding win for your business.

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