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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

April 19, 2021

How to Be Eco-Friendly with Your Marketing Efforts

Most of the time, as marketers, we’re thinking about how to get more people in our doors both physically and virtually. However, there comes a time when we should pause to consider other factors at play with our marketing efforts, like how to be environmentally conscious while still trying to tackle the business landscape. In honor of Earth Day on April 22nd, take this opportunity to reevaluate your marketing campaigns and practices to ensure you’re doing the best you can to go green with your campaigns. Below, check out ways you can consider the environment with your printing jobs! 

 

Cut As Much Waste As Possible

One of the easiest ways to ensure you’re eco-friendly with your marketing materials is to cut waste where you can. Make sure if you’re sending a direct mail campaign that your intended audience is the one getting your message in the mail. If your lists are outdated and your message goes to the wrong recipient, your marketing efforts will undoubtedly end up in the trash. 

Also, be mindful of the waste created when designing your marketing materials. You’ll want to proofread your materials carefully before they hit the printer to avoid any unnecessary re-prints, resulting in wasted materials. Avoid using more materials than necessary and look for economical ways to print, such as recycled paper and eco-friendly ink. More on that below! 

 

Use Eco-Friendly Materials

What once was old can be new again. Cut down on waste by using recycled paper or choosing paper that can be easily recycled in the future. Look for packaging that states the paper is recycled or recyclable. 

Plus, there are a variety of inks out there that are vegetable or algae-based, which is easier on the environment. Soy or water-based inks are not harmful to the environment and a great option for sustainable printing. 

 

Print on Lasting Products

Consider upgrading your marketing materials from something that might get discarded after one use to something that can be used over and over again. Coffee mugs or sustainable fashion are great choices to ensure lasting wear and multiple uses. Get creative and have a brainstorming session with your team to think outside the box for your printed materials! Where could you put a logo that’s useful time and time again? 

 

Incorporate Digital Efforts 

The key to successful marketing campaigns involves marrying both online and offline efforts. Consider when it might be appropriate to save postage and paper by sending your message digitally and when it’s worth printing to make a lasting impression with a physical mailer. When printing a physical material, consider how you can cut down on environmental impact by using the sustainable options above and when you think the mailer will leave a lasting impact.

 

This Earth Day, how will your marketing team commit to going green? Remember that you can still print materials while being environmentally conscious. Choose recycled materials, recyclable paper, safe inks and lasting products. Plus, cut waste where you can. Join us in celebrating Mother Nature and the Earth we all call home on April 22nd!

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

April 19, 2021

How to Be Eco-Friendly with Your Marketing Efforts

Most of the time, as marketers, we’re thinking about how to get more people in our doors both physically and virtually. However, there comes a time when we should pause to consider other factors at play with our marketing efforts, like how to be environmentally conscious while still trying to tackle the business landscape. In honor of Earth Day on April 22nd, take this opportunity to reevaluate your marketing campaigns and practices to ensure you’re doing the best you can to go green with your campaigns. Below, check out ways you can consider the environment with your printing jobs! 

 

Cut As Much Waste As Possible

One of the easiest ways to ensure you’re eco-friendly with your marketing materials is to cut waste where you can. Make sure if you’re sending a direct mail campaign that your intended audience is the one getting your message in the mail. If your lists are outdated and your message goes to the wrong recipient, your marketing efforts will undoubtedly end up in the trash. 

Also, be mindful of the waste created when designing your marketing materials. You’ll want to proofread your materials carefully before they hit the printer to avoid any unnecessary re-prints, resulting in wasted materials. Avoid using more materials than necessary and look for economical ways to print, such as recycled paper and eco-friendly ink. More on that below! 

 

Use Eco-Friendly Materials

What once was old can be new again. Cut down on waste by using recycled paper or choosing paper that can be easily recycled in the future. Look for packaging that states the paper is recycled or recyclable. 

Plus, there are a variety of inks out there that are vegetable or algae-based, which is easier on the environment. Soy or water-based inks are not harmful to the environment and a great option for sustainable printing. 

 

Print on Lasting Products

Consider upgrading your marketing materials from something that might get discarded after one use to something that can be used over and over again. Coffee mugs or sustainable fashion are great choices to ensure lasting wear and multiple uses. Get creative and have a brainstorming session with your team to think outside the box for your printed materials! Where could you put a logo that’s useful time and time again? 

 

Incorporate Digital Efforts 

The key to successful marketing campaigns involves marrying both online and offline efforts. Consider when it might be appropriate to save postage and paper by sending your message digitally and when it’s worth printing to make a lasting impression with a physical mailer. When printing a physical material, consider how you can cut down on environmental impact by using the sustainable options above and when you think the mailer will leave a lasting impact.

 

This Earth Day, how will your marketing team commit to going green? Remember that you can still print materials while being environmentally conscious. Choose recycled materials, recyclable paper, safe inks and lasting products. Plus, cut waste where you can. Join us in celebrating Mother Nature and the Earth we all call home on April 22nd!

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