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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

When Marketing Worlds Collide: Bridging Offline and Online Efforts

When Marketing Worlds Collide: Bridging Offline and Online Efforts

Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking. Who says two proven marketing methods can’t coexist to form a super strategy? 

We’re proposing a world where your printed brochures and your social media posts can live in harmony. Let’s explore how you can best leverage your offline marketing materials to support your online marketing efforts, and vice versa. 

 

Start with a Consistent Message

A successful marketing campaign stays consistent with messaging no matter the channel. The first step to building a cross-functional campaign is to decide what goal you’re trying to accomplish and what you’re trying to say. After establishing your goals, write out your key points and your key messages. Then think about how those will best translate to your offline or online tools. 

Consider this—just because a hashtag is a social element doesn’t mean it shouldn’t live on your physical printed marketing pieces. Develop hashtags and a call to action that you can include on your direct mail pieces or posters to encourage your audience to take their offline interest in your story online. You can also send a mailer and encourage people to take a picture of it and use those hashtags online that you create.

 

Choose Your Channels

After you’ve identified your goal, it’s time to choose your channels. If possible, try to get the same audience offline and online. This is made possible by keeping the most accurate and up-to-date records like email and mailing address for your customers. 

Some examples of cross-promotion include using brochures that drive business back to your website or creating excitement via email for a special surprise that’s on its way in the mail. Use one channel to promote what’s coming next. Or, as we’ll discuss below, you can use channels to immediately mix the offline and online experiences. 

 

Mix Your Channels

Artificial intelligence sounds like something of the future but it’s already here to stay. Simply put, it means that it is a task done by computers or machines that would normally need to be done by a human. You could use artificial intelligence to better identify audiences you’re targeting. For example, there is capability online to identify total strangers who have been checking out your website. You could then prompt them with a digital advertisement asking them to enter their address for a mailed surprise. This is one example of how you can take the conversation offline after establishing the relationship online.

Using an app, you can also create physical objects, like a sign or a cardboard cutout, along with a QR code on the physical piece that opens up a fun online experience once scanned on a phone’s camera app. There are endless possibilities to mix the online and offline experience just waiting to be designed and printed. 

 

Long gone are the days of choosing old school vs. new school. That’s because when paired together, it’s a match made in heaven. Both are effective at driving sales to your business and when integrated, your chances of success exponentially increase.

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