Skip to main content

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Make Your Brand Relatable to Different Generations

Recently, a bride and a groom performed what they deemed a ‘dance across generations’ at their wedding for the first dance, including popular dances from the 1940s to today. The various dances based on the decades were meant to appeal to each generation of wedding guests in attendance. The dance was a hit and showed the couples’ awareness that a dance to modern music might not appeal to their grandparents’ generation. There’s a simple lesson to be learned here—various generations have different values and interests. 

The recent Super Bowl halftime show is another prime example of the need to understand your audience. Many people who have an interest in pop music loved the performance by The Weeknd. Those who don’t keep up with pop culture were left wondering why the backup dancers were wearing bandages on their faces. Whether you loved or hated it, this was a great reminder that different audiences and generations respond to content differently.

Your marketing strategy is no different than these two examples. What works for one generation may not work for another, and that’s okay. Let’s look at how you can make sure your products are appealing to various generations and demographics. 

 

Identify Your Target Demographic

You can’t be everybody’s cup of tea, so find out who is. Start by identifying your core target audience. The hardest part about this exercise is realizing that there will be outliers. We’re talking about identifying your most popular customers. 

What age are they? What are their interests? What types of brands do they love? If you don’t know the answer to these questions, consider holding a focus group with some of your top customers to find the answers. After you’ve identified your core demographic, identify some secondary demographics. To reach your customers with what they love, you’ll first need to realize who they are. 

 

Meet Them Where They Are

Now that you know your target demographics, it’s time to think about where you can find those customers. While some prefer to receive emails, you’d be surprised at the number of people who still love a well-done direct mailer. Young generations may love receiving branded swag in the mail, like a t-shirt or backpack, while a fridge magnet is the perfect option for others. If you don’t know…ask. Survey your current customers to determine if they prefer direct mail pieces or would like a personalized email every week. If you never ask, you’ll never know the answer.

 

Develop Different Messages

Different audiences require different messages in order to be effective. Luckily, we’re living in the information age where you can segment your audience for both digital marketing and direct mail. Social media marketing allows you to drill down different audiences and target those individuals with separate messaging with the click of a button. If you understand who your customers are, you’re able to essentially do the same thing with physical mailings. Make sure to use language that your target demographic would use. Since you have already identified brands they love, consider studying how those brands speak with your target audience.

 

Remember—what works for one customer may not work for another, and that’s okay. You’ll need to do the research to understand your audience and cater to their needs. Segment your audience into different groups based on the type of marketing they prefer, and offer each audience the things they love the most in the way they like to be communicated with most.

Powered by PrinterPresence