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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Continue Networking During a Global Pandemic

How to Continue Networking During a Global Pandemic

Long gone are the days of handing somebody a business card. Say goodbye to shaking hands with every new person you meet. This new way of living in a pandemic and post-pandemic world brings to light questions about the future of networking events and how to meet new people in a COVID-concious environment.

While in-person networking events are less common right now, that doesn’t mean your days of networking are done. In fact, there are countless ways to make connections virtually that are just as strong (if not stronger) than those you might have made at an in-person event. 

 

The equation for networking in a virtual world is relatively simple and it works well. 

Consistency + Patience + Real Connections - Small Talk = Lasting Connections

Let’s break down why each of these is necessary and what they mean.

 

Maintain Consistency

Relationships are built over time. It’s nearly impossible to reach out once virtually and have the same type of relationship as if you had seen each other in-person on multiple occasions. If you’re trying to build a relationship, make a note to have regular touchpoints. Consider a virtual coffee date, or maybe a virtual networking happy hour once a month. Add in some small touchpoints like a text message or email every other week. Over time, you’ll be able to build the same type of trust and relationships as if you had met the person… well… in-person.

 

Be Patient and Understanding

Some people are working from home. They may be homeschooling children or taking care of parents or loved ones who could be considered high-risk to pandemic exposure. Simply put, the workday is far from the only thing on peoples’ minds these days. You may have a more difficult time getting in front of somebody you’re hoping to connect with. Don’t take it personally. Instead, show empathy and understanding if virtual meetups fall through. 

 

Build Real Connections

It’s important to establish commonality. Simply adding everybody to your LinkedIn network, regardless of whether you know them, is not an effective approach. Adding a stranger to your network can work if you’ve found a reason to add them or a common interest that you can explain in the invitation.

Virtual networking events are out there, so do a quick search in your area. Or, maybe you know of somebody in your area that you simply haven’t had the chance to meet. Ask a mutual friend to make a virtual introduction for you. Then, remember to find authentic talking points.

 

Subtract Small Talk

The sometimes dreaded small talk that used to occur at in-person networking events is now a thing of the past. No more standing around killing time before a speaker hits the stage. No more awkward silence as you’re seated at a table with strangers. Hey, maybe virtual networking isn’t so bad after all. 

Instead of small talk, it’s important to make real connections (see above)—maybe through a hobby you share, or the fact that you’re both parents to children around the same age. Don’t hesitate to include personal information about yourself when you reach out. 

 

Although our worlds have largely changed, the need for networking opportunities has never been greater. You never know when you might need to leverage an existing relationship in your professional world. Using the equation above, think about what you’re looking for in the business world. Maybe it’s a way to meet new potential customers. Maybe you’re looking for that next great job opportunity. The most important thing to remember is that people are just that—people. They’re human. Make those human and authentic connections, and you’re sure to have networking success.

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