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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Use Guest Bloggers for Your Content

How to Use Guest Bloggers for Your Content

Nothing in life is easy when you try to do it alone. Luckily, it’s okay to ask for help. When it comes to maintaining your business’s blog, it’s a great idea to have some help to keep your content fresh and add new perspectives. Guest bloggers can help provide views you might not find from within your own business. Plus, establishing relationships and networking is a great idea for a multitude of reasons, including future partnerships and business opportunities. Check out these five tips to using guest bloggers for your content. 

 

1. Identify Industry Leaders

Start by asking yourself—who do you admire in my industry? Chances are that they’re willing to impart some of their knowledge for your audience. Don’t be afraid to reach out and let them know you admire their views, and that you would love for them to write a guest spot for your blog. Just ensure you set realistic expectations as far as word count and timeline to get the job done. The more transparent you are, the better the relationship will be for the future.
 

2. Create a Submission Form

If guest blogging is going to become a regular event for your business, consider adding a form to your website to capture submissions or suggestions. This will help identify guest bloggers that you may have never considered before. Who knows—you could have somebody frequenting your business’s site that is an expert in your field that you’ve never even heard of. Make the submission form easy to fill out, gathering minimal details so that it isn’t a hassle to make the first connection. Once you have their contact info and intent to write, reach out and see if you can set up a call to talk it over.

 

3. Find Freelancers

You don’t need full-time dedicated guest bloggers to make your content a success. Instead, there are plenty of freelance writers that would be willing to contribute not just content, but quality content. Consider putting a call out for freelancers on your next webinar, social post or email marketing piece. You could also list your needs on a freelancing site. If you’re looking for an occasional piece of content here or there, freelancers are the way to go. 

 

4. Offer Benefits for Guest Bloggers

It’s not always about the money when it comes to guest blogging. Sometimes, you can offer something that money won’t buy—like exposure. If you’ve taken the right steps to build your following, experts in your industry will want a chance to get in front of your audience. If you aren’t in a position to pay your bloggers, consider talking about the opportunities of exposure with your potential writers.

 

5. Pay Bloggers 

Sometimes it just comes down to the cash. If the guest blogger is somebody you think will provide valuable insight or return from your investment on their writing, and you are able, pay them! After all, the industry leader would be giving you their time and expertise. Make sure your terms are outlined up-front, and consider adding that the expert also shares the finished product with their social followers for cross-promotion.

 

Having a guest blogger will help keep your content fresh while also taking some of the pressure off of your business to write every single week. Consider what you have to offer your guest bloggers and go from there. You may want to outline potential topics, but make sure you leave enough room for the guest to let their creativity shine. Then, when the time comes, get ready to cross-promote as much as possible.

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