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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Content Ideas for Your Next Business Blog

5 Content Ideas for Your Next Business Blog

Your business’s website is the perfect launching pad for enticing potential customers through the power of your own voice—with blogging. That’s because content marketing means establishing your business and your leaders as experts in your field. Sure, staring at a blank page is daunting when you don’t know what to write about. But luckily, we’ve got you covered. Check out these five content ideas for your next blog.

 

1. Share a Success Story

One customer’s success story sparks a world of ideas for your potential customers. When they see the wins you’ve already achieved for somebody, they start to picture what that could mean for your partnership with them. Think of some of your business’s top success stories and put them down on paper. Include tangible results that will easily resonate with your audience. Don’t forget to ask for permission to include quotes or names from your current customers championing their wins.

 

2. Talk About Products or Services

Sometimes you need more space than a product description page can give you. Use a blog post to go into more detail about the products and services your business offers. Or, maybe one of your products has a cool feature that you’ve never been able to talk about in-depth. Think about where you’d wished you had more room to elaborate in the past and get to writing.
 

3. Tell Your Origin Story

By now you probably know that many successful businesses were started in a garage: Apple, Disney and Amazon, to name a few. All of that goes to show that every business starts somewhere. What about your business? Use a blog post to detail why your business was started, where you came from and what your business stands for. This is an opportunity for you to create an emotional connection with your audience. This type of blog post will help to humanize your business. 

 

4. Address Frequently Asked Questions

There’s a reason they’re called “frequently” asked questions. Think about the questions your business receives time and time again. Then, use a blog post to develop thoughtful answers to those questions. Plus, this will make your job easier since customers will be able to find answers on their own. This helps drive truly qualified inquiries on the forms on your website, because hopefully your potential customers will have done some digging. 

 

5. Unveil New/Seasonal Offerings

‘Tis the season for a blog post around seasonal items. These last three months of the year always fly by, and with it comes the opportunity to promote seasonal offerings. Sure, you’ll want these new or seasonal product offerings up on your normal products or services page, but think of this blog post as an announcement to go more in-depth as to what you’re offering and the why behind it. 

 

Now it’s time to get out there and put the pen to paper… or more likely keyboard to blank document! Remember that consistency is key. As long as you’re writing from the heart and thinking from your potential customer’s point of view, you’ll have no problem with these five easy blogging ideas.

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