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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Use Testimonials to Market Your Business

How to Use Testimonials to Market Your Business

Marketing is all about singing the praises of your business and getting your potential customers on board. But what about letting somebody else do the talking? Testimonials are the perfect way to build trust with your prospective customers. Why? Because people trust people. 

Sure, your business is trustworthy. But it’s one thing for your business to tell everybody about the great work you’re doing, and it’s another thing for real customers to tell people about the great work you already executed. Check out these five ways to make testimonials work for your small business.
 

1. Ask for Reviews and Feedback

If you don’t ask, you’ll never know the answer. To gather testimonials, start with what you already have. Look online at your Google, Facebook and/or Yelp reviews. If any reviews are particularly good, reach out to the customer who left the review and ask if you can repurpose it for your website or advertisement. If necessary, you can pitch slight rewording and ask for permission to use the content, or provide guidance for a new testimonial. You have nothing to lose, but all of the new testimonials to gain.
 

2. Keep It Concise

Let’s face it—attention spans are at an all-time low. That means your business’s message is fighting for attention on social media news feeds, television and radio spots everywhere. When you have customers with work, kids and other everyday distractions, it’s hard to hold attention spans. Encourage your customers who are giving testimonials to be concise with their message. Look for ways to cut out unnecessary phrases and only use the most meaningful words. That way, you make the most impact with the least amount of time and space.

 

3. Use Multiple Mediums

Some people like to read. Others like to watch videos. Potato, potahto. Make sure to gather testimonials in various formats, whether it be written text, video or audio for a podcast or radio spot. 

We live in an age where cameras and voice technology on our phones can produce incredible quality, so it’s relatively easy to make an ask of your customers to gather the testimonial in whatever media format you prefer. Simply make yourself available to troubleshoot if problems arise. Tell the customer how they can best record, and how they can easily get the testimonial to you.

 

4. Make It Memorable

Just because it’s a testimonial doesn’t mean it has to be boring. Encourage your testimonial-givers to let their personalities shine through. If it’s a video, encourage props. If applicable, show off your work on camera or by using pictures for print. For video testimonials, consider having somebody that’s lively and good in front of the camera talking about your business instead of the standard, straightforward spot. Likewise, for a text testimonial you should use a customer that speaks with energy that translates to paper. Don’t be afraid to break some of the writing rules, like including more exclamation points than you would normally let fly.
 

5. Update Regularly

As the seasons change, so should your testimonials! Mark your calendar with a reminder to evaluate if it’s time for a refresh. The more work you do, the more opportunities you’ll have to gather rockstar testimonials from your customers. Fresh content means your customers see that you’re continually proving yourself to be a quality and reputable business, time and time again. 

 

Now it’s time for lights, camera and action! Testimonials are the best way to garner trust with your potential customers without actually having to say anything yourself. Start with reviews you already have, and make additional asks from there.

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