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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Signs It’s Time for a Website Redesign

5 Signs It’s Time for a Website Redesign

Unfortunately your website isn’t like the “Field of Dreams.” Just because you build it does not mean “they”—your potential customers—will come. Have no fear, because there’s nothing a little sprucing up can’t fix. But how do you know when it’s time to revamp your website in the first place? Some signs may be glaring, while others are a bit more subtle. Check out these five signs it’s time for a website redesign.
 

1. Your Website is Dated

The year 2000 called, and it wants its website back. Maybe your website was the best thing since sliced bread back in its day (“was” is the key word). But like most things, trends change with the times. 

Potential customers might be turned off from your business if they see that it doesn’t look like the website has been updated, or that you are still featuring outdated content. It shows that you don’t care about the look of your website, so why would you care about them as a customer? Put the time and care into getting that fresh look.
 

2. Your Website is Not Responsive

These days our phones can do just about everything except make us a 5-course meal (although you could order one with your phone). That’s why you should make sure your website is responsive, meaning it can easily adapt formats for whatever device your site visitors are using to look up your business. If one customer prefers to look at your website on a laptop and another on their phone, they should still have an experience that is pleasing to the eye. Make sure to test out design and layout on multiple devices for the best results.

 

3. Your Branding Has Changed

You have so many balls in the air, it’s easy to prioritize and forget about some aspects of your business. However, the website should not fall low on the priority list. If your branding has changed since you last designed your website, it’s critical to get the updates made to your site. With mismatched branding, potential customers could become confused. 

 

4. Your Website Has a High Bounce Rate

The bounce rate on your website is a marketing term that refers to whether or not your site visitors jumped around to multiple pages on your website, or if they left right away after visiting a single page. If you have website analytics, you should be able to easily locate your bounce rate. If you find an astronomically high bounce rate, it’s important to determine what’s happening. Almost always, it’s some or all of these reasons:

  • The site content isn’t relevant.
  • The site visitor couldn’t find what they were looking for.
  • The page took too long to load.
  • The site design was not intriguing.

Don’t let the bounce rate get you down. Instead, come up with a redesign that will lead to longer exploration of your site pages.

 

5. Your Website Isn’t Converting 

You know that what glitters isn’t always gold. Just because you think the website looks great doesn’t mean it is doing its job when it comes to business needs. Start by determining the goal of your website. The goal could be anything from getting direct purchases to grabbing more leads to driving more people to your storefront. Whatever your goal is, it’s important to make sure your website is actually helping you achieve it. 

 

Don’t let your potential customers be the ones who got away. Take the time to invest in a website that works. It is, after all, the digital front door to more opportunities for your business.

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