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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

August 17, 2020

Facebook 101: How To Optimize Your Page

When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social networking platform? Facebook. According to Statista, as of July 2020, Facebook had 2.603 billion—yes, billion—users. 

So, if you know your audience or customers are there, Facebook is most likely a place you’ll want to engage and connect with them. But how can you stand out among all the others? How can you create a page and Facebook presence that catches people’s eyes? Check out these helpful tips on how to optimize your business Facebook page.

 

Pick a profile picture.

Profile pictures stand out when they are crisp, clean and easily recognized. Don’t forget that your profile picture is the first thing a client sees at the top of your Facebook page, as well as the thumbnail image displayed next to all of your updates. You can approach this by thinking about a client scrolling through their feed and immediately knowing that it was your business that posted, simply by the image. What is the best image? Try a square image with high resolution that represents your company easily—such as your logo.

 

Choose a cover photo.

Your profile picture isn’t the only important image on your page. Along with your profile picture comes the cover photo. This is larger in scale, so be sure that it is high-resolution, clear and compelling at the top of the page. Notice how your cover photo appears on both a computer screen and on a mobile or tablet device. Cover photos can be an inside look at your business, a new promotion or another format of your logo. Your possibilities are endless—get creative. 

 

Customize your apps.

Once you have the basics of your page up and running, you can start to customize it. This is where the real fun starts. Check out the various apps you can add to your business page and decide which ones will work best for your company. Adding apps is easy. Simply go to the Facebook App Center and select Add App to Page. Once you have your apps added, you can rearrange them under the tabs at the top of your page to give it a customized look. 

 

Define who you are. 

As a company, you can use the About section on your Facebook page to your advantage. This allows users to take a look at your page and learn what your business is about before actually giving it a like. Be sure your About section is brief, yet descriptive. Maybe even add Values, Goals or Milestones to give customers a few more details. .

 

Post content consistently. 

Make the most of your business Facebook page by keeping your posts current and up to date. You can do this by sharing important updates, releases of new products and services, promotions, giveaways and calls to action. Don’t be afraid to add content that is fun but still relevant to your business to help you to stand out from the crowd.

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

August 17, 2020

Facebook 101: How To Optimize Your Page

When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social networking platform? Facebook. According to Statista, as of July 2020, Facebook had 2.603 billion—yes, billion—users. 

So, if you know your audience or customers are there, Facebook is most likely a place you’ll want to engage and connect with them. But how can you stand out among all the others? How can you create a page and Facebook presence that catches people’s eyes? Check out these helpful tips on how to optimize your business Facebook page.

 

Pick a profile picture.

Profile pictures stand out when they are crisp, clean and easily recognized. Don’t forget that your profile picture is the first thing a client sees at the top of your Facebook page, as well as the thumbnail image displayed next to all of your updates. You can approach this by thinking about a client scrolling through their feed and immediately knowing that it was your business that posted, simply by the image. What is the best image? Try a square image with high resolution that represents your company easily—such as your logo.

 

Choose a cover photo.

Your profile picture isn’t the only important image on your page. Along with your profile picture comes the cover photo. This is larger in scale, so be sure that it is high-resolution, clear and compelling at the top of the page. Notice how your cover photo appears on both a computer screen and on a mobile or tablet device. Cover photos can be an inside look at your business, a new promotion or another format of your logo. Your possibilities are endless—get creative. 

 

Customize your apps.

Once you have the basics of your page up and running, you can start to customize it. This is where the real fun starts. Check out the various apps you can add to your business page and decide which ones will work best for your company. Adding apps is easy. Simply go to the Facebook App Center and select Add App to Page. Once you have your apps added, you can rearrange them under the tabs at the top of your page to give it a customized look. 

 

Define who you are. 

As a company, you can use the About section on your Facebook page to your advantage. This allows users to take a look at your page and learn what your business is about before actually giving it a like. Be sure your About section is brief, yet descriptive. Maybe even add Values, Goals or Milestones to give customers a few more details. .

 

Post content consistently. 

Make the most of your business Facebook page by keeping your posts current and up to date. You can do this by sharing important updates, releases of new products and services, promotions, giveaways and calls to action. Don’t be afraid to add content that is fun but still relevant to your business to help you to stand out from the crowd.

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