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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

The Art of #Hashtags

The Art of #Hashtags

No doubt, you've come to see hashtags as a necessary part of online (especially social media) content, but just in case, let's spell it out: A hashtag is the numerical pound sign “#” followed by a word or series of words, which groups together an idea based on the subject of a social media post. 

For example, if you were to post a picture of the plethora of houseplants you have, the hashtags associated could be #plantparent or #plantlife. These hashtags are saved and tracked by social media platforms, so later a person can click on the hashtag and see all of the posts associated with the topic. 

Lots of companies use hashtags, but perhaps not as effectively as they could if they understood exactly how hashtags work. Let’s talk about four different types of hashtags and how your brand could benefit.

 

Brand Hashtags

Your brand is important, right? So, your best approach to creating a useful hashtag is to associate it with your small business’ brand when you post on social media. Think of it as the signature for your company.Keep ite short and concise, but be interesting. If someone sees your hashtag on their social media channels, you want them to recognize that it is associated with your brand. Many businesses use their name or slogan if it’s simple and easy enough. But there’s no reason you can’t spice it up a bit. 

One thing to recognize is hashtags don’t work when they are combined with symbols like the hyphen or apostrophe, so if these are part of your brand, think of a way to work around them in the hashtag. When it comes to brand hashtags, your users will see clear images presented by your business and show solidarity later on by using it in their own posts, which allows you to interact with your customers on a more personal level.

 

Campaign Hashtags

Does your business run promotional campaigns? Try using campaign hashtags to use alongside your brand hashtags to tie them all together. Think of something clever and easy for people to remember. This will help to keep it sticky Promote your campaign hashtag on your own social networking sites or encourage people to use it on their posts to increase brand awareness and assist in marketing your products or services.

 

Trending Hashtags

Trending hashtags are popular tags used by a lot of people within a short period of time. Many times, you see this on Twitter when something big is going one, whether it’s an event, a scandal or a big news story. For example, #COVID19 has been a regular trending hashtag for a while because of the world’s current situation. Your business can use its social media to look up what hashtags are currently trending, and then, get in on the action by posting to these trends. 

An example post could be, “Have you been affected by #COVID19? We’re here for you! Give us a call or email, and we’ll go to bat for you.” Using a trending hashtag makes your post more likely to get views, likes, favorites and retweets, which increases its visibility and promotes your business.

 

Content Hashtags

Finally, the classic: content hashtags. While it may not seem as glamorous as some of the others, these are hashtags your business can use which simply pertain to the physical content in your social media posts. They’re actually very effective. For example, a clothing company may post about a new line of jewelry they just received in store: “We’re thrilled about the beautiful jewelry we now have in stock. Come check us out today! #jewelry #necklaces #bracelets #beautiful”. 

You can even do research to see which content hashtags receive the most views, and then incorporate these in your posts to increase visibility. But be aware: Too many hashtags in a post can overwhelm some viewers. Add just a few to give your post a bit more pizazz and versatility. 

When it comes to marketing your small business, let social media do some heavy lifting by taking advantage of hashtags to promote your products and services. Before you know it, your business will be growing and your hashtags with be #trending”.

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