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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Professional Distancing: Marketing Practices To Avoid

Professional Distancing: Marketing Practices To Avoid

When it comes to being a savvy marketer, there’s a wide range of practices that would be wise to avoid in order to successfully promote your brand and elevate it above the noise of a crowded inbox or mailbox. Take a look at this list and see where you are in terms of your marketing know-how. 

 

Not Promoting Yourself

The idea that my small business “doesn’t need any marketing” is a signal that you have potential to make some incredible changes to your overall strategy. Take a look at why you don’t believe you need any marketing. What is holding you back from it? Once you identify these factors, you may come to realize that even a small amount of marketing can go a long way for your business. Promoting your business is a way to stand out from your competitors and make your business shine brighter than the others. Utilize your promotional marketing to come out on top. Overall, if you want to make money for your business, have a marketing and promotion strategy in place, even if it may be small.

You may believe that your products or service speaks for itself, and people will naturally come through word of mouth, and you may have some success with this mentality. 

But ultimately, your own promotion is what is going to drive customers your way. Essentially, your business should sell your business.

 

Undefined Target Audience

Do you have a target audience? Do you know who it is? A common problem in many businesses is they don’t. So, consider your ideal customer. Someone who fits your business values perfectly, who loves your products and who is willing to refer you to others or stick with your for the long term. What do they look like? How do they act? How would you define them? 

Is it Pam who spends her weekdays volunteering at animal shelters and her weekends playing rock ‘n roll in a local concert space? Or is it Garry who spends his free time painting nature scenery while holding a steady job at the Parks and Recreation Department?

If you’re having trouble identifying your target audience, do some research and get to know your customer segments—who are your current customers? That will help inform how to go after new ones.. An undefined target audience can make your marketing campaigns appear scattered and uncertain, and your messaging may not hit the mark and resonate with the people you want to receive it. 

 

Ignoring Social Media

It might seem like a waste of time, but social media marketing does work—you just have to be sure you’re on the right platform. Go where your audience is. That might mean creating a Facebook page for your business, or maybe a  Twitter or Instagram account. Even Snapchat and TikTok are being used successfully by marketers.  Not only will you meet more of your customers and prospects, broadening your reach, , but you gain free promotion and potentially increased search engine rankings. 

 

Aggressive Email Blasts

If you’re using email marketing, keep it up! It can be a very effective method to reach a certain audience. However, be careful about how many emails you’re sending—too many messages to the same people can lead to unsubscribes.Unregulated emails blasts can leave customers feeling less engaged. Practice segmentation of topics with your audience. You’ll be a pro at this in no time.

 

Making False Promises

If you can’t deliver on something you’ve claimed you could with a customer or client, you’re going to lose their trust, and they will go to a competitor. False promises negatively affect your company and brand. No one likes to feel like they have been lied to, especially when they are spending money. 

When developing your marketing plan, be clear and concise, while avoiding any confusion or false promise. If you advertise fast and efficient service but deliver a week late, ouch. You could lose a customer. 

Marketing is a key part of your small business plan, so make sure to carefully consider the do’s and don’ts in order to create a plan that works well and grows your business. 

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