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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Let’s Get Social: 7 Tips for Marketing on Social Media

Let’s Get Social: 7 Tips for Marketing on Social Media

The world may have stopped as we know it in 2020, but like always, technology has continued to advance. Without a working knowledge of social media platforms, it can be difficult to market your business effectively. Mobile is all the rage with consumers, even if they do enjoy heading to the mailbox every day. People are on their phones nonstop, especially to check social media. Now is the time to be deliberate and effective about the social media for your business.

Ready to get social? Let’s chat about some effective tips on how to use social media platforms to your advantage and market your business.

1. What are your Goals?

What do you want to accomplish with your social media? Grow your business? Encourage sales? Whatever it may be, your first step is to determine your overall goals. The best way to fine-tune your goals is to use the SMART (Specific, Measurable, Attainable, Relevant, Timely) goal-setting strategy to create your foundation for success.

 

2. Identify Your Audience.

Who are your primary customers—who do you want them to be? Define the segments, or audiences, you want to go after and craft your social media posts specifically for them.  Your message won’t be effective unless you’ve designed it for those you are trying to target.

 

3. Plan a Content Calendar.

Using a content calendar for your social media posts will help you stay sane as you're planning what to post, tweet or stream—plus it's way more effective. You will be able to keep your posts organized and schedule specific dates and times to remain consistent. This provides a full visual of how your content is spaced and planned so your clients won’t either get tired of hearing from you or wonder where the heck you went.

 

4. Deliver Consistency.

Speaking of remaining consistent, just having social media pages for your business isn’t enough to be successful. It's not enough to just set up social media profiles for your business—you'll also want to show that someone is home. Stay active with regular posts. Consumers search businesses on social media frequently, and those with recent activity often appear more trustworthy. Marketing your business daily or even weekly on social media will encourage your clients to be engaged with your brand regularly.

 

5. Use Hashtags.

Trending topics are found across all social media platforms, but how do these topics become trending? It's all about the #hashtag—that's the key to helping viewers easily locate and follow trending topics and cut through all the noise. When marketing your business on social media, be sure to research popular trending hashtags to see their relevance to your product or service. Be thorough in your use of hashtags, but don’t overdue due it.

 

6. Add Photos, Videos or Animations.

Images, videos or bright, colorful animations draw viewers in. Your social media posts can quickly attract your customers with these visual elements. Link the visual to informational content, a call to action or a redirect to your website. When a customer finds something interesting, your business generates more leads and prospects.

 

7. Engage Your Audience.

One of the most powerful aspects of social media is the ability to connect businesses and consumers on a personal level. Engage with your customers on social media by responding to comments, messages and posts quickly. When customers feel their needs being heard, they’re more likely to respond positively to your business and pay more attention to what you offer. Social media is all about building relationships.  

When it comes to marketing for your business, social media is a great path to take. Remember to stay current and involved on your platforms to remain connected with your customers.

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