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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Tips to Try for Effective Direct Mail Marketing

5 Tips to Try for Effective Direct Mail Marketing

Over the past few years, marketing has evolved to include new ways to reach audiences we never thought possible. One tactic, however, that has continued to have a lasting effect is direct mail marketing. If you think direct mail marketing is a thing of the past, think again. 

With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some ideas. Here are five tips to try for effective direct mail marketing.

 

1. Identify your prospects.

The first step in a direct mail marketing campaign is to identify who you want to send your pieces to and where they are going. This may sound simple, but can actually be one of the most complicated steps in the process. 

Take some time to actually look through your lists of potential customers and who would be most interested in your product or service. Be sure to research information like demographics, purchasing behavior and lifestyle habits. Once you narrow down your target audience, your campaign will be more effective.

 

2. Decide on your design.

Next, decide on a visually-appealing design for your mailing piece. What size is it going to be? Is it going to include an envelope or be a simple postcard? Are you going to use a lot of colors or be more neutral? Most importantly, how is the actual content of the piece going to stand out and catch consumers’ attention among all of the design work?

Look through any direct mail pieces you yourself have received to see what most attracts you. Try out a couple of different designs before choosing one you think could truly reach your target audience and draw them in.

 

3. Include a CTA.

One of the biggest problems most marketers face is a low return on investment. Oftentimes, this can be overcome by simply asking consumers for what you want. This is where the call to action (CTA) comes in.

A strong CTA tells the reader what they should do and when they should do it. For example, “Stop in today to check out our latest deals.” Be sure to include a CTA in your direct mail marketing pieces so you can get a strong return on the investment.

 

4. Be personal.

One strength direct mail marketing has is the potential to be personal with customers. Each customer and prospect is unique, and values feeling that way from businesses. Gather prospect data to personalize the campaign experience for potential consumers. Use names whenever applicable, offer exclusive promotions on items they may be interested in or even write a handwritten note. While you may not be able to completely alter each piece, even little personalized tweaks here and there can make a world of difference.

 

5. Measure your results.

Finally, be sure to measure your results post-direct mail marketing campaign. See how well your campaign did and how the return on investment turned out. Once you have a good measurement for how one campaign went, you can continue to use those results for future projects in new direct mail marketing pieces.

When it comes to marketing, direct mail is a powerful tool to share products and services with potential customers. Direct mail marketing may not be the newest marketing tactic around, but its powerful impact speaks for itself.

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