Skip to main content

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

10 Tips on Creating an Effective Landing Page

10 Tips on Creating an Effective Landing Page

When it comes to online marketing, an effective landing page is critical. These pages draw visitors in and help generate leads for your business, yet generating a successful landing page can be more difficult than you think. If you’re struggling to create an effective landing page for your business, check out these top 10 tips.

 

1. Be Consistent

Make sure to keep the messaging between your ad and landing page consistent. Use the same language and images to create a predictable and relevant user-experience. No visitor confusion means better lead generation.

 

2. Keep it Clean

An effective landing page should have a clean, organized design. Its goal is to create the easiest experience possible for your visitor. Keeping the design crisp and neat will make it more effective for your visitors and drive lead conversion through the roof.

 

3. Remember Less is More

When it comes to landing pages, be a minimalist. Visitors don’t have time for wordy language or an over-stimulating design. Provide the bare minimum information necessary and minimize distractions. Keep it simple because in this case, less really is more.

 

4. Stay Colorful

Colorful is wonderful! Different colors can evoke different emotions among your visitors, so be aware of those your landing page uses. Stick to a palette that works well with your business logo and is aesthetically appealing. Use color to draw attention, but don’t get too crazy. 

 

5. Be Unique

Your landing page should not—we repeat—should not be your website’s home page. Once a visitor arrives, it’s your job to keep them there. Remove the main navigation, and keep available options minimal in order to avoid distractions and create more lead-generation.

 

6. Keep It Short and Sweet

When it comes to lead generation forms, ask only for the information your business really needs. The fewer fields you have, the higher the conversion rate will be.

 

7. Be-YOU-tiful

No one wants to click on a page and read a company’s entire life story. Make sure your landing page’s language is you-centered. What can you do for the client? How can you make their lives easier? Put yourself in the customer’s shoes and envision how your business can benefit them.

 

8. Go Mobile

Nowadays, nearly everyone has a smartphone, so it’s important for your landing page to be loadable on the go. Be sure your page can convert to mobile-friendly, is easy to navigate, loads quickly and is ultra-clickable. Where your visitors go, your landing page should also be.

 

9. Stay Social

Social media is everywhere, and your business can be, too. Include social media sharing buttons on your landing page that encourage visitors to share your content and offers. 

 

10. Create a Call to Action

The final step is your Call to Action (CTA) button. Avoid terms like “Submit” or “Finish.” Think of your CTA as an “I want to” button. Visitors are much more likely to say “I want to… Choose A Plan!” verses “I want to… Submit.” Strong, clear and fun CTAs can be the ultimate difference between a bounce and a lead-conversion.

In this technological age, online marketing can be a deal breaker for a successful business. Make sure yours is up-to-date by creating effective lead-generating landing pages, because where visitors land there’s a lead.

Powered by PrinterPresence