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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

How to Write an Effective Mission Statement

How to Write an Effective Mission Statement

A mission statement: the driving concept behind a business. 

Whether you work for a large company, own a small business, run a nonprofit organization or fly solo as a freelance professional, we all have mission statements—and they have an enormous influence. What separates a good mission statement from a lackluster one? For one thing, it must articulate a purpose—the what, how and why of your business.

Great mission statements are strong, integral components of a business strategy while bad mission statements are hollow, feeble attempts at defining your purpose. Embraced completely, a mission statement can drive a business to success. Here’s how to write an effective mission statement.

 

1. Define what your business does.

The most critical component of a mission statement is to simply tell consumers what the business does. However, this can be easier said than done. If a business provides multiple services or a wide variety of products in different fields, narrowing it down to a clear definition can be a challenge.

Make a list of everything your business does, then decide on one simple, clear statement encompassing everything else. For instance, a marketing firm—offering a large number of services, such as blogging, social media marketing or branding strategy—could be overwhelmed to mention all of those services in a single mission statement. Instead, an overarching phrase, something simple like “provides marketing services,” makes sure it captures everything without being too vague.

 

2. Describe how your business does it.
 

Next, describe how the business functions. Include any pertinent information on your customers or employees. This part can also be tricky because you can lose interest with a long, drawn-out explanation of everything little thing a company does. Instead, a general description of how the company operates will suffice.

This is also a great place to integrate any of the company’s core values. How a business does something often involves their values behind doing it. Perhaps a company’s values include innovation and customer support. Their new mission statement could read: “Provide innovative marketing services through idea development and exceptional customer support.”

 

3. Explain why your business does it.
 

Next, build on your mission statement to explain why your business does what it does. This describes the passion behind the business and the big why—the reason for all of it. Why does a business do what it does the way it does? Why did someone start the business in the first place?

When you add the “why” to a mission statement, it ties everything together. Let’s take a look at our example mission statement when the “why” is included: “Tell a brand’s story by providing innovative marketing services through idea development and exceptional customer support.”

 

4. Simplify and personify your statement.
 

Once you have a solid rough draft of a mission statement, the final steps are to simplify and  personify. Ensure it uses clear, concise language that gets straight to the point in a meaningful way. Mission statements should be 1–2 sentences long at most. Any longer and you’re looking at a mission novel no one wants to read or worse—care about.

A mission statement should completely personify the business. It should embody the company’s purpose, reasoning and strategy perfectly. Choose words both powerful and specific in order to simplify your mission statement in a potent way.

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