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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Class Is Out: Marketing to College Students on Spring Break

Class Is Out: Marketing to College Students on Spring Break

Ah, the elusive college audience—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an in to the college student’s world, you’re practically guaranteed consistent business from an unwavering source. 

In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.

 

1. Give away free stuff.

If there’s anything college students love (and we mean really love), it’s free stuff. Free gear, products and services draw students in and make them inclined to buy from your business later on. Reach out to college students during their spring break by offering promotions or giveaways specifically directed to them. Once they’re engaged with your business in a positive light, they’ll like the products and be more excited to buy from you next time.

 

2. Use social media.

College students go online daily. The majority of these online hits are through social networking platforms like Facebook, Twitter, Instagram and Snapchat. When it comes to small business marketing during spring break, this is a huge opportunity just waiting to be seized. 

If your business wants to engage with college students, you need to be where they are. Use social platforms to promote your products, services, sales or even just to engage with consumers and potential clients. Especially over spring break, social media can be used as a tool to market your business to younger generations. 

 

3. Play on spring break survival.

One fun and lively way to market to college students over spring break is to promote “spring break survival.” Spring break is often known as one of the biggest party seasons of the year, and your business can play off this by offering “survival gear.” Even simple things can turn into a huge hit with the right marketing spin.

 

4. Go non-traditional...

College students are bombarded by advertisements on a consistent basis. If your small business wants to get through the hubbub and reach potential customers, you need to think out of the box with a unique, non-traditional method. Consider guerrilla marketing, word-of-mouth and especially direct social media campaigns. The more creative, the better it will spark college students’ interest over spring break.

 

5. …But don’t forget the classics.

While creativity is king, classic media is classic for a reason. Don’t be afraid to test out a print ad to reach out to college students, which will also prompt viewers to research online and via social media.

This spring break season, make sure your business is ready to tap into the huge potential market that is college students. Try out some of these tactics to get your business noticed and generate customer revenue. Enjoy the sun this spring break by promoting your business.

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