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Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

Integrating Local SEO for Small Business

Integrating Local SEO for Small Business

Search engine optimization is engrained in the marketing psyche. If you run your own small business, you have an inkling of how SEO can help. But have you ever considered local SEO? While similar to organic SEO, local SEO has a slightly more targeted purpose and can help improve your marketing efforts tenfold.

Organic SEO drives traffic from across the world, but local SEO allows websites to promote their business online to geographically localized customers. Therefore, the greatest difference between organic SEO and local is intent. 

For example, let’s say you need to get the oil changed in your car. You could search “car mechanic near me,” and Google would use your location to find a technician in your area.

Now let’s say instead you try to change the oil yourself. Then your search would be more along the lines of “how to change the oil in a car.” At this point, Google doesn’t really care about your location but would search to find the most relevant and reputable websites with information to answer your question. 

So while organic SEO matters, local SEO tends to have a higher impact on improving your marketing efforts. How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.

1. Claim your Google My Business page.

Google has made it pretty easy to ensure you’re one of the first to pop up in a local search—if you claim your Google My Business page. Creating or claiming your Google My Business page allows Google to easily access your business’s information and display it on local search results. It’s as simple as searching “Google My Business” and then editing or updating your listing. This way, when potential clients search information related to your business, your website and information will pop up immediately.

 

2. Be consistent in NAP citations.

Name, address, phone number—your basics. Making sure your NAP citations are exactly the same throughout all of your profiles online allows consumers to quickly and easily access accurate information about your business. NAP information may be found through your website, social media profiles or listings like Yelp. Tracking these listings down, claiming them and making sure they’re accurate lets Google link a business across these various platforms and  gives the website higher rankings in search engine results.

 

3. Focus on reviews.

Oftentimes, Google uses online reviews as a ranking factor in displaying local search results. Businesses with more or better reviews, get better rankings on search pages. To improve your local SEO strategy, focus on soliciting more reviews from customers, and engage in review-building tactics through online sources.

 

Local SEO matters for businesses online because it allows them to rank higher in search engine listings and engage with consumers even faster. Try out some of these steps today to improve your search engine rank and grow your business.

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