Skip to main content

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

5 Resolutions to Make for Your 2020 Marketing

5 Resolutions to Make for Your 2020 Marketing

New year, new you, new approach to your marketing

At this point, you’ve certainly devised your 2020 marketing calendar. You know what content you’ll be focusing on when, but you’ve still got room to integrate best practices and explore trends on the rise. 

Make these five New Year’s resolutions for your 2020 marketing.

 

1. Master data visualization.

If you haven’t gotten on board with infographics or other forms of data visualization… well, better late than never. 

It’s one thing to write out your selling points. It’s another to market your benefits through the use of clever design and data, which in tandem make a more compelling case. Most people are visual learners, and you have a better chance of getting your marketing messaging retained by those who need to see it. 

This year, make more visual content: infographics, videos, robust landing pages and slick print pieces.

 

2. Personalize marketing experiences.

As technology becomes smarter, so does marketing’s ability to become more targeted and unique to many different users. 

Not every business has the marketing dollars to personalize everything, but pick a few spots where you can really make an impact. Create a tailored landing page with a personalized URL (PURL). Rather than sending out a mass mailing, use variable data to personalize a letter with your customer’s first name and other pertinent data specific to them. Create unique content for first-time visitors to your website.

 

3. Automate with AI.

It’s time to leverage the power of automation. Not only can it help you double down on personalization, but it can take over a lot of your heavy lifting. Focus your staff on creating a better customer experience and new strategies while automation deploys marketing pieces.

Start with your email marketing. Tie your web analytics to your favorite email marketing tool and create email content based on customer behaviors—pages they visited, items left in their cart, etc. This will help keep your business and products top of mind.

After that, explore how implementing a chatbot on your site can help visitors find what they need and improve sales and the customer experience.

 

4. Sell on social media.

Users want more interactivity with the content they are engaging. Shrink the sales funnel by offering a sales point right inside your next post.

Rather than simply posting a product photo on Instagram, you can elevate it by linking it with a “buy now” option. You’ll make it that much easier for a user to buy your product and for you to sell it. 

It’s becoming standard practice for e-commerce businesses to enhance their social media profiles for selling. On top of Instagram, look into your sales-optimization options on Facebook, Twitter and Pinterest. 

 

5. Go live with your video. 

None of the content you create carries as much potential as video. Surveys show that most users prefer to learn about products via video, and you can seize on this opportunity with live video. 

A great, polished, produced video can do a lot for your brand, but it never carries the same authenticity as live streaming. You build credibility with your audience by revealing the people behind your business and giving an unfiltered look into what you do. Consider revealing new products or services through a livestream—you can build anticipation and garner broad audience interest.

Powered by PrinterPresence